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digital marketing campaign

Pepsi | Facebook | Consumer Goods (FMCG and CPG) Digital Marketing Campaign

Pepsi | The Facebook Like Machine |Digital Marketing Case

On Wednesday, Ali wrote about a Digital Marketing Case for Coca-Cola – The Small World Machines.

Today I introduce to you yet another digital marketing case in the soda wars – The Pepsi Facebook like Machine.

It’s interesting to see these two FMCG giants both using vending machines as a key marketing tool in their digital strategy.

Pepsi wanted to create a new way of sampling. An easy way to engage with consumers and know who is liking and drinking their product at the same time. As a result, Pepsi created the Pepsi Facebook Like Machine. And guess what? People really liked it.

The vending machine that doesn’t want your cash, it just wants your Facebook Like.

Lucio Ribeiro is Online Circle Digital’s lead strategist. You can find him at @lucio_ribeiro, or

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