Pepsi | The Facebook Like Machine |Digital Marketing Case
On Wednesday, Ali wrote about a Digital Marketing Case for Coca-Cola – The Small World Machines.
Today I introduce to you yet another digital marketing case in the soda wars – The Pepsi Facebook like Machine.
It’s interesting to see these two FMCG giants both using vending machines as a key marketing tool in their digital strategy.
Pepsi wanted to create a new way of sampling. An easy way to engage with consumers and know who is liking and drinking their product at the same time. As a result, Pepsi created the Pepsi Facebook Like Machine. And guess what? People really liked it.
The vending machine that doesn’t want your cash, it just wants your Facebook Like.