QR Code Case Study
QRiosity Codes combine technology and curiosity for a good cause.
The Bandera Blanca Missing Children, an organization who searches missing children in Argentina, launched a very interesting QR code campaign.
Combining people’s curiosity and QR code technology in well positioned placements the campaign QRiosity Codes proposed to involve those who matter most: parents.
The campaign was held in main parks of Buenos Aires, where QR Codes were placed amongst toys and public places. When photographed, the codes divulged information about a missing child. The action drew the attention of the press and over 5,000 people were exposed to information about the missing children.