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Government Digital Marketing Campaign

QRiosity Codes | QR Code | Government Digital Marketing Campaign

QR Code Case Study

QRiosity Codes combine technology and curiosity for a good cause.
The Bandera Blanca Missing Children, an organization who searches missing children in Argentina, launched a very interesting QR code campaign.

Combining people’s curiosity and QR code technology in well positioned placements the campaign QRiosity Codes proposed to involve those who matter most: parents.

The campaign was held in main parks of Buenos Aires, where QR Codes were placed amongst toys and public places. When photographed, the codes divulged information about a missing child. The action drew the attention of the press and over 5,000 people were exposed to information about the missing children.

Lucio Ribeiro is Online Circle Digital’s lead strategist. You can find him at @lucio_ribeiro, or

One Response to “QRiosity Codes | QR Code | Government Digital Marketing Campaign”

  1. Very interesting. We love to find novel QR code use cases. Recently we discovered people using ours for rating presentations and speeches.

    Posted by Tracey | February 18, 2013, 3:04 pm

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