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Dove | Real Beauty Sketches Digital Campaign

Dove, you’ve done it again.

This time Dove’s outstanding digital marketing campaign explores how women view their own appearance compared to what others see.

The next phase of their Real Beauty campaign ‘Real Beauty Sketches’ created by Ogilvy & Mather Brazil, is a direct response to Dove’s recent survey which shows 54% of women globally say they are their own worst beauty critic. This time an FBI sketch artist (Gil Zamora) was hired to draw women as they see themselves. Sitting behind curtains women describe themselves to the artist and left the room without revealing themselves. Shortly after, a friend was asked to describe the same person to Zamora. Watch the viral video above to see what happened. Trust me, this is one not to miss.

A simple social-media integrated HTML5 website complements the digital campaign – Check it out – http://realbeautysketches.mydove.com.au/



Lucio Ribeiro is Online Circle Digital’s lead strategist. You can find him at @lucio_ribeiro, http://www.linkedin.com/in/luciodiasribeiro or https://plus.google.com/u/0/+LucioRibeirooc.

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