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I read a lot, and I’ve got heaps of emails offering me books for review coming and coming,

I usually don’t accept because I don’t want to feel obligated to write reviews.

Don’t get me wrong, I love to read, but among other things as dealing with my Internet Marketing Consultancy, my Internet Marketing Seminars and writing to MX, Digital Buzz, Digital Ministry and Marketing Easy, book reviews are not my priority.

However when I got an email from my friend Trevor “Warrior” Young about a new book from Iggy Pintado I knew I couldn’t say no.

I knew I couldn’t say no because  this is one of the cases where reputation anticipate facts. Iggy Pintado is not just a leader but also a successful marketer and online expert I profoundly respect and losing opportunity to learn from his inputs would be stupid.

The book.

Connection Generation is all about connection  in a way I havent been presented before.

Iggy provides an overview to the various forms and eras of connection before homing in on the real topic of this book, web technology and social media. It spends time looking at “Super Connectors” like Barack Obama, who harnessed the power of social networks to help win the US presidency, before discussing “Connected Groups” like Facebook.

I like the simplicity yet genious complexity of his Connections Profiles.

The five distinctive profiles that defines an individual’s degree of connectedness:

- The Basic Connector – Classical

- The Passive Connector – The conceptual

- Selective Connector – The relational

- Active Connector – The Pshsycal

- Super Connector – The structural

This is a powerful and yet simple understanding of how the connections take shape.

If you are willing to bring business to the social media environment, understading profiles WILL definitely help to manage a commercial benefit from connections.

Cheers

Lucio Ribeiro

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