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Seems to me that nowadays everybody understands a little bit about SEO.
Every time I have a meeting with someone from Marketing department, Quality or Customer Services everyone has a guess about what works or not in SEO.
They sound as a consultant and some of them really believe that if you start publishing articles and leave comments at blogs with your url, your chances with Google, Alexa, Yahoo will increase instantly.
It sounds to me completely ignorance think they are smarter than Google’s or Yahoo’s engineers. That will be the same I think more than medicine than my doctor!
The characteristics that define them are the same as any other “business magicians” with promises of easy and fast grow.
Have a look on this great article about some signs to identify SEO consultants wannabes.
Cheers
Lucio
