Lots of discussion have been around about Social Media and its possibility for businesses to create a new way to communicate with their clients or prospects.
According to my pal James Duthie there’s not such a thing as boreness on the Social Media Land.
However I’d like to invert the discussion a little and explore another view about Social Media.
In our current financial crisis Staff Retention is key to keep businesses going.
I briefly touched bases with the Topic of Social Media and Staff on a Post about Facebook.
A study on workforce trends conducted by Manpower, has revealed the urgency of adopting more effective employee retention programmes to attain both competitiveness and profitability in markets.

Another study from SmartCompany Australia revealed that Staff retention is the second biggest concern for business owners after profitability.
So how to use social media as a tool for Staff Retention?
Simple answer is, I don’t really know!
I wish I could answer the question however I’m not an expert neither an Specialist on the subject.
Having said that, I’d like to invite you to join me on the HR Futures Conference 2009, organbized by my friend Michael Specht.
Michael is with no doubt an authority when it comes to application of “Web 2.0” tools and techniques for HR in companies of all sizes.
His Conference will bring together speakers covering all areas of HR, Recruiting and Technology to discuss how social media, innovation, culture and technology empower, attract, engage and evolve employees.
Looking forward to see people like Michael, Steven and Riges talking
Check the event page here.
Cheers
Lucio Ribeiro
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