Marketingeasy

According to Wikipedia a subliminal message is a signal or message embedded in another object, designed to pass below the normal limits of perception. These messages are indiscernible to the conscious mind, but are alleged to be perceptible to the subconscious or deeper mind: for example, an image transmitted so briefly that it is only perceived subconsciously, but not otherwise noticed. Subliminal techniques have occasionally been used in advertising and propaganda; the purpose, effectiveness and frequency of such techniques is debated.

The Web is full with examples of Subliminal Ads.

But my point here is to talk about Derren Brown.

Everything started when he decided to perform magic in bars and restaurants, and give occasional hypnosis shows.

In 1999 he was asked by what was then Channel 4 (UK) to put a mind-reading program together for people’s televisions. ‘Derren Brown: Mind Control, with Derren Brown’ aired.

Basically I’d say he’s a mind master when it comes to suggesting, influencing, planting and hypnotizing.

He’s heaps of videos on You Tube, all about influencing, hypnotizing, etc.

At this video he gets into the head of a couple of ad guys. He challenges the guys to create an ad in just 30 minutes for a product never eve seen by them.

How the traps put by Derren can influence their decisions and their creativity?

Here’s he video.

Cheers

Lucio