If you are familiar with the concept of Owned, Earned and Paid Media you understand that Google Pay-Per-Click (PPC) can play a colossal role for your Social Media seeding campaign. But just how much is too much? I thought it would be interesting to share with you a study from Wordstream.com which shows the most [...]
Twitter recently announced that users would start to see Promoted Tweets within their Twitter stream or “Timelines”. Previously, promoted tweets from brands and advertisers only appeared in Twitter search results, meaning many promoted tweets were never seen. Twitter wants to make “Promoted Tweets” more valuable and attractive to advertisers. Sponsored or promoted tweets will now [...]
In February 2011 Facebook announced the site is launching a major change to design and functionality for its over 2 million ‘Facebook Pages’ on March 10th 2011, the change will be mandatory for all pages. This will impact over 5.4 billion fans of multiple pages. The new look for business pages is currently available for [...]
With over 6,000,000 followers on Twitter, Justin Bieber (@justinbieber) and Ashton kutcher (@aplusk) are far above any other Tweep in terms of number of followers. Nominally, they have a lot of relationships — but in reality, few, if any, are actually valuable and can be influenced or influence a behaviour change. It’s hard to imagine [...]
An owner of a small bookstore had the misfortune of being squashed between 2 enormous bookstores either side of his own store. One day he arrives at his business to see the competitor on his right had hung a huge banner saying “60 per cent sale in store”. The banner was massive! The competitor on [...]
