If you are familiar with the concept of Owned, Earned and Paid Media you understand that Google Pay-Per-Click (PPC) can play a colossal role for your Social Media seeding campaign. But just how much is too much? I thought it would be interesting to share with you a study from Wordstream.com which shows the most [...]
Having friends only brings benefits. The more the best! However there is a limit. A study at Oxford University compared the size of the human brain, specifically the Neocortex, the area responsible for conscious thought, with other primates. Researchers crossed this information with data about the social organisation of each species over time, and have [...]
“The price of a company’s stock depends not on the value of a company but on the market’s perception of that value, which is often easier to change than value itself.” John Kay, Financial Times Get Social Media now?
I’ve been pretty involved with Fair Trade in Australia. One of my clients Cadbury Dairy Milk Australia is one of the most prominent brand involved and supporting Fair Trade and its benefits (good one Cadbury ). During my researches I stumbled upon a great concept in promoting Fairtrade and some smarts in Social Media by [...]
For sometime I’ve been planning to write a comprehensive post about use of Webmaster tools. Webmaster tools is far the most underutilised tool on your web marketing arsenal. Webmaster tools is not just essential for your SEO strategy but it can also be very very handy for your Web analysis and pre-strategy plan. A smart [...]
