With over 6,000,000 followers on Twitter, Justin Bieber (@justinbieber) and Ashton kutcher (@aplusk) are far above any other Tweep in terms of number of followers. Nominally, they have a lot of relationships — but in reality, few, if any, are actually valuable and can be influenced or influence a behaviour change. It’s hard to imagine [...]
An owner of a small bookstore had the misfortune of being squashed between 2 enormous bookstores either side of his own store. One day he arrives at his business to see the competitor on his right had hung a huge banner saying “60 per cent sale in store”. The banner was massive! The competitor on [...]
An article I wrote for Marketing Magazine reviewing The Australian Direct Marketing Association Forum 2010. Transcription: ADMA Forum 2010. http://bit.ly/admaf The Marketing industry is in transition! That was the clear message at this year’s ADMA Forum at the Sydney Convention & Exhibition Centre.
I wrote many posts about the power of LinkedIn for Social Media Strategies and business. Everytime I’m speaking on an Internet Marketing Seminar or teaching Social Media Classes I always listen to the same question: “I’ve got limited time to invest in social media, but there seem to be a million sites out there. How [...]
Lately, Digital Media has been receiving all the spotlight but it’s nice to revisit how old school creative marketing with a business strategy, clear objectives and defined target can produce a great cost/efficient, measurable response, with clear ROI. This is the case of a Saatchi & Saatchi Singapore campaign for Singapore Navy Services. Problem: Singapore [...]
