There are way too many articles about Social media benefits, importance etc. Even though we all know Social Media can be used for business in different ways (sales, research, customer services, branding, etc) when reality knocks on the door it is a different story. A simple search on Google will present tons of how/why/when to [...]
How does Google see big brands in Australia? What do you see? Opportunity, Trap or Threat? Google and – Toyota – Australia Post – Cadbury – Nestle – Virgin Blue – Myer Google and – Bendigo Bank
I read a lot, and I’ve got heaps of emails offering me books for review coming and coming, I usually don’t accept because I don’t want to feel obligated to write reviews. Don’t get me wrong, I love to read, but among other things as dealing with my Internet Marketing Consultancy, my Internet Marketing Seminars [...]
Leslie Nassar is a senior manager at Telstra. He’s also the person behind the Twitter’s Fake Stephen Conroy. Telstra has a social media consultant Mr Mike Hickinbotham and he talks through Telstra’s blog – http://www.nowwearetalking.com.au/ You can read a better coverage on Mumbrella. Leslie, the fake Stephen Conroy, is asked by Telstra to stop doing [...]
I just finished reading the The Inside Advantage book by Robert Bloom and I need to say I’m impressed and excited. Excited because, in two weeks time, I’m meeting Mr Bloom himself and interviewing him for this humble blog. Impressed because this man is just impressive. A little background. Robert Bloom was, for a long [...]
