Over 425 million users access Facebook from a mobile device every month. Right now, in the USA there are more people accessing Facebook via mobile than desktops. Most of the Facebook mobile user interaction occurs via newsfeed, however mobile application integration is vital for business fan pages. Via the new Facebook platform for mobile, there are [...]
Every time there is an online phenomenon there is rush from businesses trying to figure out what to do next. One of the most recent phenomena is Pinterest, which received an interesting infographic animation by MDG Advertising . In the video it is possible to get some understanding on demographics, growth and potential to expand inbound traffic [...]
Facebook has announced that its offers system has begun to roll out, having first been revealed at its marketing conference at the beginning of March. Offers are free for Facebook business pages to create and share but are only available to a small number of local business Pages (April/2012). My Facebook contact informed me that [...]
A recent report by Altimeter has revealed that globally most companies have adopted social media without adequate ongoing management, leaving them open to alarming exposure and potentially uncontrollable risk. The report, released 5 January 2012, highlighted that in the global proliferation of social media adoption, enterprise companies (1000 employees or more) had an average of [...]
A Brand Manager walked into a shop and was looking at the stuff in the store. While he was there another customer walked in and said to the shopkeeper, “I’ll have that digital shop please”. The shopkeeper nodded, went over and gave him a full digital shop. He wrote a contract, gave to the lawyers, [...]
