It came with five days of delay, but today (05/10) Facebook has followed its roadmap announced last May and rolled out important changes to apps and brand pages tabs. This set of modifications only affects apps’ background coding – there is no interface change (visual) or new user facing feature, and for this reason it [...]
If you are familiar with the concept of Owned, Earned and Paid Media you understand that Google Pay-Per-Click (PPC) can play a colossal role for your Social Media seeding campaign. But just how much is too much? I thought it would be interesting to share with you a study from Wordstream.com which shows the most [...]
Twitter recently announced that users would start to see Promoted Tweets within their Twitter stream or “Timelines”. Previously, promoted tweets from brands and advertisers only appeared in Twitter search results, meaning many promoted tweets were never seen. Twitter wants to make “Promoted Tweets” more valuable and attractive to advertisers. Sponsored or promoted tweets will now [...]
If you are employing Social Media in your marketing arsenal, you don’t just want your say to be supplementary to the discussion; you want your voice to be heard, repeated, shared and appreciated—and your message to be powerful and influential. This is a presentation I’ve created for one of our clients at The Online Circle [...]
Having friends only brings benefits. The more the best! However there is a limit. A study at Oxford University compared the size of the human brain, specifically the Neocortex, the area responsible for conscious thought, with other primates. Researchers crossed this information with data about the social organisation of each species over time, and have [...]
