One of the most common questions, Jeff and myself are asked at  Internet Marketing Academy seminars is about the importance of being listed in DMOZ, Yahoo Directory and BOTW.

My personal view is,

Yes for Yahoo Directories and yes for BOTW

No for DMOZ – screw you Dmoz. – You can try, but it’s set and forget. They won’t came back to you or list your business in at least a year’s time.

The main point is are they still valid to help your SEO efforts? Are they considered by Google and other Search Engines?

Yes, they are seen differently from the other crap directories. These ones are still in the good books with the Googles of the world, as you can see in  the video below.

The most important thing, please don’t forget, if you decide to pay for the listing in one of the directories remember to be careful and pick the right categories and use the right description about your business.

Don’t use  keywords that will help you to rank better but keywords that will help you convert better on the search engines.

One example we use in the seminar:

You are a tourism agent and need to decide whether to use the keywords “tour” and “travel” .

At the begin they seem to be the same, as a matter of fact the number of searches on travel is way bigger than tour.

However, we found that users searching for the keyword “travel” are generally still very early in their research and far from making a decision – they’re still trying to decide where to go. However, those searching on the keyword “tour” were much further into the buying cycle and much closer to making a decision.

Thanks Google

Best
Lucio Ribeiro

If you are in Australia, type “best online agency in melbourne” on Google.

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