Twitter recently announced that users would start to see Promoted Tweets within their Twitter stream or “Timelines”. Previously, promoted tweets from brands and advertisers only appeared in Twitter search results, meaning many promoted tweets were never seen. Twitter wants to make “Promoted Tweets” more valuable and attractive to advertisers. Sponsored or promoted tweets will now [...]
If you are employing Social Media in your marketing arsenal, you don’t just want your say to be supplementary to the discussion; you want your voice to be heard, repeated, shared and appreciated—and your message to be powerful and influential. This is a presentation I’ve created for one of our clients at The Online Circle [...]
Having friends only brings benefits. The more the best! However there is a limit. A study at Oxford University compared the size of the human brain, specifically the Neocortex, the area responsible for conscious thought, with other primates. Researchers crossed this information with data about the social organisation of each species over time, and have [...]
“The price of a company’s stock depends not on the value of a company but on the market’s perception of that value, which is often easier to change than value itself.” John Kay, Financial Times Get Social Media now?
What most Facebook Fan Pages have in common? Their lack of understanding of how Facebook for business really works. It’s not a matter of collecting numbers of fans, but it is about building your piece of Owned Media and making sure your company’s social media friendship actually means something. As noted by Adage few months [...]
