I’ve been pretty involved with Fair Trade in Australia. One of my clients Cadbury Dairy Milk Australia is one of the most prominent brand involved and supporting Fair Trade and its benefits (good one Cadbury ). During my researches I stumbled upon a great concept in promoting Fairtrade and some smarts in Social Media by [...]
In February 2011 Facebook announced the site is launching a major change to design and functionality for its over 2 million ‘Facebook Pages’ on March 10th 2011, the change will be mandatory for all pages. This will impact over 5.4 billion fans of multiple pages. The new look for business pages is currently available for [...]
An article I wrote for Marketing Magazine reviewing The Australian Direct Marketing Association Forum 2010. Transcription: ADMA Forum 2010. http://bit.ly/admaf The Marketing industry is in transition! That was the clear message at this year’s ADMA Forum at the Sydney Convention & Exhibition Centre.
Remember Casey Nestat? He did, in February, this excellent short on Chatroulette that became the official explanation of what is the site. Casey has now published his new video in the same style as the previous video sums up the controversy about Facebook’s privacy. The very title says: a movie for anyone who is the [...]
I wrote many posts about the power of LinkedIn for Social Media Strategies and business. Everytime I’m speaking on an Internet Marketing Seminar or teaching Social Media Classes I always listen to the same question: “I’ve got limited time to invest in social media, but there seem to be a million sites out there. How [...]
