After 2 months, we are back with the 3rd session of Social Media Club Melbourne. This time in great style. After having the guys from Lonely Planet (1st event), and 3 of the most well known entrepreneurs in Australia (here, here, here) we are now bringing together 3 of the most prominent bloggers in Australia. [...]
Things to do Before ad:tech Sydney 2010 As my part of being Social Media Manager for ad:tech, I want to help my readers get the most out of the event. So I’m providing you with some tips to prepare yourself before attending. There are many things you should do before attending ad:tech if you want [...]
Lately, Digital Media has been receiving all the spotlight but it’s nice to revisit how old school creative marketing with a business strategy, clear objectives and defined target can produce a great cost/efficient, measurable response, with clear ROI. This is the case of a Saatchi & Saatchi Singapore campaign for Singapore Navy Services. Problem: Singapore [...]
It seems that there are no limits for the Black Eye Peas when it comes to Social Media. The social media explosion started when a happy boy in an Apple Store, and various bizarre versions started to pop up. On September 2009, 172 communication students at the University of Quebec at Montreal videotaped a lip [...]
There are way too many articles about Social media benefits, importance etc. Even though we all know Social Media can be used for business in different ways (sales, research, customer services, branding, etc) when reality knocks on the door it is a different story. A simple search on Google will present tons of how/why/when to [...]
