Facebook hands every user a megaphone, it can be very challenging for businesses to manage their image if something goes wrong or if they find a very vocal user. But just as social media makes marketing more authentic, it also enables businesses to respond to crises in an especially effective manner. A recent report by [...]
Facebook has announced that its offers system has begun to roll out, having first been revealed at its marketing conference at the beginning of March. Offers are free for Facebook business pages to create and share but are only available to a small number of local business Pages (April/2012). My Facebook contact informed me that [...]
It came with five days of delay, but today (05/10) Facebook has followed its roadmap announced last May and rolled out important changes to apps and brand pages tabs. This set of modifications only affects apps’ background coding – there is no interface change (visual) or new user facing feature, and for this reason it [...]
In Internet slang, a troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an forums, chat room, blog, Facebook, Twitter, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion. While the word troll and its associated verb trolling are [...]
What most Facebook Fan Pages have in common? Their lack of understanding of how Facebook for business really works. It’s not a matter of collecting numbers of fans, but it is about building your piece of Owned Media and making sure your company’s social media friendship actually means something. As noted by Adage few months [...]
