This article has been co-authored by Online Circle Digital’s Senior Community Manager, Liam Marcon. 1) Right-hand ads – Bigger sizes and less spots Last month, Facebook announced a new look for ads featured in its right-hand column. Starting 2 June, the new ad format for the right-hand space of Facebook will be more consistent with […]
Mobile Facebook Application Promotion. For the first time in history, more users are accessing Facebook on their mobile devices than on desktop computers. More than 680 million monthly active users accessed Facebook via a mobile device as of the 31st of December 2012 – according to Facebook, that’s a 57 per cent increase year-on-year. […]
Quantifying the impact of a Facebook follower/fan can be difficult. Recently I read a white paper by Forrester Research with a statistical modeling approach to analyse the effect of being a Facebook fan and its impact on brands.
Facebook has recently announced some long awaited important changes that will improve page security, organisation and management for page owners. It has created a role hierarchy feature for page administrators. Page owners (and administrators) can now delegate restricted rights to other people. This is a great feature and has been expected for some time. Besides this […]
Over 425 million users access Facebook from a mobile device every month. Right now, in the USA there are more people accessing Facebook via mobile than desktops. Most of the Facebook mobile user interaction occurs via newsfeed, however mobile application integration is vital for business fan pages. Via the new Facebook platform for mobile, there are […]