Over 425 million users access Facebook from a mobile device every month. Right now, in the USA there are more people accessing Facebook via mobile than desktops. Most of the Facebook mobile user interaction occurs via newsfeed, however mobile application integration is vital for business fan pages. Via the new Facebook platform for mobile, there are [...]
The Australian Facebook Performance Report for March 2012 reaffirms the understandings gained from the January report. In that report we highlighted the tactics and strategies used by some of the country’s most successful branded Facebook pages. Key among them was Facebook Advertising, that is experiencing enormous growth in popularity globally, the use of promotions and [...]
Facebook hands every user a megaphone, it can be very challenging for businesses to manage their image if something goes wrong or if they find a very vocal user. But just as social media makes marketing more authentic, it also enables businesses to respond to crises in an especially effective manner. A recent report by [...]
Facebook has announced that its offers system has begun to roll out, having first been revealed at its marketing conference at the beginning of March. Offers are free for Facebook business pages to create and share but are only available to a small number of local business Pages (April/2012). My Facebook contact informed me that [...]
It came with five days of delay, but today (05/10) Facebook has followed its roadmap announced last May and rolled out important changes to apps and brand pages tabs. This set of modifications only affects apps’ background coding – there is no interface change (visual) or new user facing feature, and for this reason it [...]
