A Brand Manager walked into a shop and was looking at the stuff in the store. While he was there another customer walked in and said to the shopkeeper, “I’ll have that digital shop please”. The shopkeeper nodded, went over and gave him a full digital shop. He wrote a contract, gave to the lawyers, [...]
If you are familiar with the concept of Owned, Earned and Paid Media you understand that Google Pay-Per-Click (PPC) can play a colossal role for your Social Media seeding campaign. But just how much is too much? I thought it would be interesting to share with you a study from Wordstream.com which shows the most [...]
If you are employing Social Media in your marketing arsenal, you don’t just want your say to be supplementary to the discussion; you want your voice to be heard, repeated, shared and appreciated—and your message to be powerful and influential. This is a presentation I’ve created for one of our clients at The Online Circle [...]
“The price of a company’s stock depends not on the value of a company but on the market’s perception of that value, which is often easier to change than value itself.” John Kay, Financial Times Get Social Media now?
Take advantage of the recent changes of Google Adwords! On Tuesday the 17th of May 2011 Google announced via the Google Adwords Blog the introduction of the URL domain in the headline of all ads. As seen in the image below your URL or Domain used to be presented just at the bottom of your [...]
