link-building
Using Webmaster Tools like a rock star.
For sometime I’ve been planning to write a comprehensive post about use of Webmaster tools. Webmaster tools is far the most underutilised tool on your web marketing arsenal. Webmaster tools is not just essential for your SEO strategy but it can also be very very handy for your Web analysis and pre-strategy plan. A smart [...]
The evil genius behind competitor analysis
It continues to amaze me the amount of website owners who continue to make the mistake of trying to reinvent the wheel in an endeavours to supersede their competitors online presence and visibility. Why reinvent the wheel when you can get your competitors blueprints and improve your website accordingly? It is relatively easy to research [...]
False Reviews? It can cost you more than SEO damages.
Since my last post about business and google Maps, I received some emails asking around the risks of self-review. Besides the possible brand damage and SEO problems, You now can incur in legal problems. That’s what happened to a Plastic Surgery Company in New York. False reviews cost the company a wooping $300,000 in an [...]
Google AU on some brands in Australia
How does Google see big brands in Australia? What do you see? Opportunity, Trap or Threat? Google and – Toyota – Australia Post – Cadbury – Nestle – Virgin Blue – Myer Google and – Bendigo Bank
Set up your own Google Bitch Hot trends
Search trends are a great way to see what’s popular. Google has now rolled out a special embedded gadget you can use on your wesbite or blog. Use this gadget to see what people are searching for on your own website. For example, show your readers which American Idol contestants are searched for the most. [...]