To promote its new website at Facebook, The French telecom Boygues decided to transform the ephemeral moments of your timeline in a book. Through an application, the brand fans on Facebook could choose up to ten friends and the time desired to be printed. The action was limited to 1000 books, which sold out in [...]
An article I wrote for Marketing Magazine reviewing The Australian Direct Marketing Association Forum 2010. Transcription: ADMA Forum 2010. http://bit.ly/admaf The Marketing industry is in transition! That was the clear message at this year’s ADMA Forum at the Sydney Convention & Exhibition Centre.
1. Bulldog watching TV Published on August 1 , the video mind-blowing was discovered this week, and most of its nearly 1.2 million views were recorded in the last four days . What happens in the video? Exactly what is written in the title. A bulldog watching television. Sat. Somebody get him a VB, please. [...]
Here, at The Online Circle we are always talking about how great it would be if we could share dashboards with other agencies involved in the same campaign for a client. Google Analytics, Google Webmaster tools, CPC, Blogs, WordPress, etc… One of the big hassles is when Media buying agencies and Execution agencies need to [...]
I wrote many posts about the power of LinkedIn for Social Media Strategies and business. Everytime I’m speaking on an Internet Marketing Seminar or teaching Social Media Classes I always listen to the same question: “I’ve got limited time to invest in social media, but there seem to be a million sites out there. How [...]
