If you are familiar with the concept of Owned, Earned and Paid Media you understand that Google Pay-Per-Click (PPC) can play a colossal role for your Social Media seeding campaign. But just how much is too much? I thought it would be interesting to share with you a study from Wordstream.com which shows the most [...]
Google recently launched the beta app and website for their forthcoming photo sharing service, Photovine. This new iPhone app and social media service will finally put them in direct competition with other fun and popular apps like Instagram and Picplz. Will it become the next big thing in photo sharing? I’m not so sure.
Can money really buy you friends? If you are talking about Facebook yes it can. Welcome Facebook ads. But how much is the cost of a friend for Facebook brands?
Things to do Before ad:tech Sydney 2010 As my part of being Social Media Manager for ad:tech, I want to help my readers get the most out of the event. So I’m providing you with some tips to prepare yourself before attending. There are many things you should do before attending ad:tech if you want [...]
In the online marketing world, a lot of time and resources are spent buying media, tracking campaigns, working on SEO, installing and customizing Web analytics software to properly track all online marketing activities. However one of most important steps is most of the time forgotten – Landing pages. This “little” detail may be the main [...]
