online marketing

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The Tale of the brand Manager at the Digital Shop

A Brand Manager walked into a  shop and was looking at the stuff in the store. While he was there another customer walked in and said to the shopkeeper, “I’ll have that digital shop please”. The shopkeeper nodded, went over and gave him a full digital shop. He wrote a contract, gave to the lawyers, [...]

What are the most expensive Keywords in online media?

If you are familiar with the concept of Owned, Earned and Paid Media you understand that Google Pay-Per-Click (PPC) can play a colossal role for your Social Media seeding campaign. But just how much is too much? I thought it would be interesting to share with you a study from Wordstream.com which shows the most [...]

Sponsored Tweets get a promotion.

Twitter recently announced that users would start to see Promoted Tweets within their Twitter stream or “Timelines”.  Previously, promoted tweets from brands and advertisers only appeared in Twitter search results, meaning many promoted tweets were never seen. Twitter wants to make “Promoted Tweets” more valuable and attractive to advertisers. Sponsored or promoted tweets will now [...]

Social Media – How to influence in Social Media Communication

If you are employing Social Media in your marketing arsenal, you don’t just want your say to be supplementary to the discussion; you want your voice to be heard, repeated, shared  and appreciated—and your message to be powerful and influential. This is a presentation I’ve created for one of our clients at The Online Circle [...]

The value of a company

“The price of a company’s stock depends not on the value of a company but on the market’s perception of that value, which is often easier to change than value itself.” John Kay, Financial Times Get Social Media now?  

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