The Australian Facebook Performance Report for March 2012 reaffirms the understandings gained from the January report. In that report we highlighted the tactics and strategies used by some of the country’s most successful branded Facebook pages. Key among them was Facebook Advertising, that is experiencing enormous growth in popularity globally, the use of promotions and [...]
Facebook has announced that its offers system has begun to roll out, having first been revealed at its marketing conference at the beginning of March. Offers are free for Facebook business pages to create and share but are only available to a small number of local business Pages (April/2012). My Facebook contact informed me that [...]
A Brand Manager walked into a shop and was looking at the stuff in the store. While he was there another customer walked in and said to the shopkeeper, “I’ll have that digital shop please”. The shopkeeper nodded, went over and gave him a full digital shop. He wrote a contract, gave to the lawyers, [...]
If you are familiar with the concept of Owned, Earned and Paid Media you understand that Google Pay-Per-Click (PPC) can play a colossal role for your Social Media seeding campaign. But just how much is too much? I thought it would be interesting to share with you a study from Wordstream.com which shows the most [...]
Twitter recently announced that users would start to see Promoted Tweets within their Twitter stream or “Timelines”. Previously, promoted tweets from brands and advertisers only appeared in Twitter search results, meaning many promoted tweets were never seen. Twitter wants to make “Promoted Tweets” more valuable and attractive to advertisers. Sponsored or promoted tweets will now [...]
