I’ve been pretty involved with Fair Trade in Australia. One of my clients Cadbury Dairy Milk Australia is one of the most prominent brand involved and supporting Fair Trade and its benefits (good one Cadbury ). During my researches I stumbled upon a great concept in promoting Fairtrade and some smarts in Social Media by [...]
In February 2011 Facebook announced the site is launching a major change to design and functionality for its over 2 million ‘Facebook Pages’ on March 10th 2011, the change will be mandatory for all pages. This will impact over 5.4 billion fans of multiple pages. The new look for business pages is currently available for [...]
For sometime I’ve been planning to write a comprehensive post about use of Webmaster tools. Webmaster tools is far the most underutilised tool on your web marketing arsenal. Webmaster tools is not just essential for your SEO strategy but it can also be very very handy for your Web analysis and pre-strategy plan. A smart [...]
Can money really buy you friends? If you are talking about Facebook yes it can. Welcome Facebook ads. But how much is the cost of a friend for Facebook brands?
With over 6,000,000 followers on Twitter, Justin Bieber (@justinbieber) and Ashton kutcher (@aplusk) are far above any other Tweep in terms of number of followers. Nominally, they have a lot of relationships — but in reality, few, if any, are actually valuable and can be influenced or influence a behaviour change. It’s hard to imagine [...]
