Facebook hands every user a megaphone, it can be very challenging for businesses to manage their image if something goes wrong or if they find a very vocal user. But just as social media makes marketing more authentic, it also enables businesses to respond to crises in an especially effective manner. A recent report by [...]
A Brand Manager walked into a shop and was looking at the stuff in the store. While he was there another customer walked in and said to the shopkeeper, “I’ll have that digital shop please”. The shopkeeper nodded, went over and gave him a full digital shop. He wrote a contract, gave to the lawyers, [...]
Probably one of the most common tactical questions I’ve got asked when giving presentation is what’s the average/benchmarking for numbers of Likes and Comments for Facebook Pages?
Can money really buy you friends? If you are talking about Facebook yes it can. Welcome Facebook ads. But how much is the cost of a friend for Facebook brands?
After nearly two decades complying with “do not ask, do not tell”. Gay soldiers in the American military are now beginning to follow “ask, yes, say yes” and “find a friend” in a new social networking site on the Internet, Out Military. The social network (very similar to Facebook) was launched about a week after [...]
