Having friends only brings benefits. The more the best! However there is a limit. A study at Oxford University compared the size of the human brain, specifically the Neocortex, the area responsible for conscious thought, with other primates. Researchers crossed this information with data about the social organisation of each species over time, and have [...]
An article I wrote for Marketing Magazine reviewing The Australian Direct Marketing Association Forum 2010. Transcription: ADMA Forum 2010. http://bit.ly/admaf The Marketing industry is in transition! That was the clear message at this year’s ADMA Forum at the Sydney Convention & Exhibition Centre.
Things to do Before ad:tech Sydney 2010 As my part of being Social Media Manager for ad:tech, I want to help my readers get the most out of the event. So I’m providing you with some tips to prepare yourself before attending. There are many things you should do before attending ad:tech if you want [...]
Lately, Digital Media has been receiving all the spotlight but it’s nice to revisit how old school creative marketing with a business strategy, clear objectives and defined target can produce a great cost/efficient, measurable response, with clear ROI. This is the case of a Saatchi & Saatchi Singapore campaign for Singapore Navy Services. Problem: Singapore [...]
To all my internet marketing experts friends, “Marketing (in all its forms) is unlike everything else an organization does, because it’s always different. There’s no manual because everyone does it differently, and what successful marketers have in common is that they are successful. The only way your organization is going to make an impact is [...]
