For sometime I’ve been planning to write a comprehensive post about use of Webmaster tools. Webmaster tools is far the most underutilised tool on your web marketing arsenal. Webmaster tools is not just essential for your SEO strategy but it can also be very very handy for your Web analysis and pre-strategy plan. A smart [...]
While everyone is losing time talking about the changes of Google’s visual and it’s new icons there’s a real change rolling out from Google that has a much higher impact for Web marketers. The company has just announced they’re opening a full App Gallery for Google Analytics.
In the online marketing world, a lot of time and resources are spent buying media, tracking campaigns, working on SEO, installing and customizing Web analytics software to properly track all online marketing activities. However one of most important steps is most of the time forgotten – Landing pages. This “little” detail may be the main [...]
Marketing Mag has released their 2010 Media Survival Guide. I received the edition some weeks ago and it’s packed full with nine sections of marketing goodness, industry comment from association heads and experts in their fields, comprehensive case studies from brands such as Google, Peroni, Budweiser and MySpace, along with articles on varied subjects like [...]
Guest Post by Danny Sullivan Lucio’s Ribeiro note: It is a privilege to have Danny Sullivan guest posting to Marketing Easy. For those who don’t know Danny Sulivan is probably the number one SEO professional in the world. He writes and edits Search Engine Land. When we swapped emails, I suggested he wrote about Basics [...]
