SEM

This tag is associated with 23 posts

How to make your Adwords more efficient?

Take advantage of the recent changes of Google Adwords! On Tuesday the 17th of May 2011 Google announced via the Google Adwords Blog the introduction of the URL domain in the headline of all ads. As seen in the image below your URL or Domain used to be presented just at the bottom of your [...]

Are Facebook Fans worth the money?

Can money really buy you friends? If you are talking about Facebook yes it can. Welcome Facebook ads. But how much is the cost of a friend for Facebook brands?

The evil genius behind competitor analysis

It continues to amaze me the amount of website owners who continue to make the mistake of trying to reinvent the wheel in an endeavours to supersede their competitors online presence and visibility. Why reinvent the wheel when you can get your competitors blueprints and improve your website accordingly? It is relatively easy to research [...]

Understanding Paid Search Bid Management

There seems to be one area of Pay Per Click (PPC) campaign management that many Search Marketers have limited knowledge of and that is Bid Management, which if done properly can increase return on investment for many clients campaigns. We all know position is king when it comes to PPC campaigns, with most traffic coming [...]

A movie for anyone who is on Facebook

Remember Casey Nestat? He did, in February, this excellent short on Chatroulette that became the official explanation of what is the site. Casey has now published his new video in the same style as the previous video sums up the controversy about Facebook’s privacy. The very title says: a movie for anyone who is the [...]

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