SEO
The Secret of Google Page Speed Online
Page Speed has been identified by Google as a key factor in the Google Ranking Algorithm. As this is such a important aspect of the Google Ranking Algorithm Google has been working on Page Speed Online which was released in 31st March 2011. So what is Page Speed Online?
How to get the best SEO for your website?
Matt Cutts is Google’s main voice when it comes to Search Engine Optimisation. He was asked, “Matt, if you were an in-house SEO in a large company, What would be the three things you would do in your SEO strategy?” This is his answer: “Let’s assume that you are really control everything within the website, [...]
Using Webmaster Tools like a rock star.
For sometime I’ve been planning to write a comprehensive post about use of Webmaster tools. Webmaster tools is far the most underutilised tool on your web marketing arsenal. Webmaster tools is not just essential for your SEO strategy but it can also be very very handy for your Web analysis and pre-strategy plan. A smart [...]
The evil genius behind competitor analysis
It continues to amaze me the amount of website owners who continue to make the mistake of trying to reinvent the wheel in an endeavours to supersede their competitors online presence and visibility. Why reinvent the wheel when you can get your competitors blueprints and improve your website accordingly? It is relatively easy to research [...]
Understanding Paid Search Bid Management
There seems to be one area of Pay Per Click (PPC) campaign management that many Search Marketers have limited knowledge of and that is Bid Management, which if done properly can increase return on investment for many clients campaigns. We all know position is king when it comes to PPC campaigns, with most traffic coming [...]