Remember Casey Nestat?

He did, in February, this excellent short on Chatroulette that became the official explanation of what is the site.

Casey has now published his new video in the same style as the previous video sums up the controversy about Facebook’s privacy.

The very title says: a movie for anyone who is the “blue social network” – Facebook.

A Movie for Anyone On FaceBook from Casey Neistat on Vimeo.

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Although Facebook does send more traffic to News and Media sites than Google News, an analysis by Hitwise’s Heather Hopkins reveals that these two sites send traffic to very different kinds of news websites.

Facebook users seem to prefer broadcast media sites, while Google News sends its traffic over to newspaper websites.

After examining the top 10 News and Media websites visited after Facebook and Google News last week, the data shows that Google News sends most of its users to newspapers such as The New York Times and The Wall Street Journal, and Facebook sends most of its traffic to broadcast news websites, like The Weather Channel and CNN.com.

This suggests that social networks are an important source of traffic, but they may be even more important to broadcast news sites than to newspapers.

The broadcast media may also be benefiting from a boost in their audience thanks to Facebook.

Google News still takes the top spot in sending readers to newspaper websites.

Last week, The Wall Street Journal received 10.37% of its US visits from Google News, while it only received 1.41% of its visits from Facebook.

The New York Times also received more visits from Google News than Facebook, with 5.21% and 2.96% of visits respectively.

Source: editorsweblog

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Maize is a staple food in Kenya, but farm families are hard put to survive the months between harvests.

Nuru International, a nonprofit cofounded by Jake Harriman, MBA ’08, introduced the area’s farmers to crop rotation and other modern methods in late 2008 and then offered them loans for fertilizer and high-yield seeds.

This is the story of Nuru foundation, which founder and CEO Jake Harriman attended the U.S. Naval Academy and served over 7 years in the Marine Corps as an Infantry Platoon Commander and a Special Operations Platoon Commander for an elite unit called Force Recon.

using the power of Social Media, Nuru foundation is growing the awareness of their cause and gaining new sympathisers.

Beautifully executed.

How Nuru Works from Nuru International on Vimeo.

The End (Jake’s Story) from Nuru International on Vimeo.

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Have you ever wondered what’s the future of Online Search?

The future is happening now.

At the last Web 2.0 Summit, Marissa Mayer Google’s VP made the announcement of a new Google Labs feature called Social Search.

This Month has been all about the integration of Search and Social Media.

First was Bing, announcing its deal with Twitter and Facebook, and now is Google with Twitter and more importantly with Google Social Search.

Google Social Search is an experimental feature that helps you find relevant public web content from people in your social circle, when you’re signed in to a Google Account.

For example, if I search for [ restaurants ], and restaurant reviews by one of my buddies may appear more prominently in my results.

You can join the Social Search experiment at http://www.google.com/experimental

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It seems that there are no limits for the Black Eye Peas when it comes to Social Media.

The social media explosion started when a happy boy in an Apple Store, and various bizarre versions started to pop up.

On September 2009, 172 communication students at the University of Quebec at Montreal videotaped a lip dub video of the song, which was posted to YouTube the following day. Because of the video’s raw choreography it was able to be filmed in a single take. The video went immediately viral and gained over 1,300,000 views within two weeks. The video was featured on a CNN news report on October/2009.

Bang! The song was already number one on the charts and climbed directly to number one on Itunes with the most sold singles.

If that wasn’t enough, earlier this month Oprah had a Kickoff party for the 24th season of her Talk Show.

This was all launched by a unique performance by the Black Eyed Peas.

Black Eyed Peas altered the lyrics slightly for their hit single “I Gotta Feeling” to tribute Oprah in a big performance on the streets of Chicago.

What Oprah didn’t know was that the 21,000 fans were not just there to watch the kickoff, but to put on a show for Oprah.

So how did they managed to get 21,000 people together to dance in a perfect synchrony?

Answer: Social Media Strategy.

Phase 1 -

Without the show host’s knowledge, Peas star will.i.am teamed up with choreographers  and the show producers to create a dance routine for the band’s “I Gotta Feeling” hit and then called on 800 fans using twitter and social media channels to help him execute the spectacle on TV.

The 800 were taught the moves.

AMAZINGLY everyone did it in such perfect unison.

1st Video – the training session

Phase 2 – After the first selection of dancers had their first session of training the dancers used their own contacts on Facebook, Twitter and other social media channel to engage more people

Video 2 – a more engaged crowd

Just before the show started all the previously trained dancers were dispersed into the crowd to quickly teach it to the rest of the people who became aware of the show through Social Media messages sent out by the dancers, B.E.P’s and Oprahs producers.

Result:

21,000 of Oprah’s biggest fans perform one of the biggest dances in the world to the Black Eyed Peas’ “I Gotta Feeling.”

Who said there was no way for the phonographic industry to ramp up sales and take their piece of revenue on social sharing websites?

Are they still seeing as a threat or is it a start of a new strategy?

The song has so far sold 3,000,000+ digital downloads in the United States, Internationally, “I Gotta Feeling” has become the Peas’ most successful single of their career, topping the charts in over fifteen countries so far.

Lucio Ribeiro

www.marketingeasy.net

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Guest Post by Danny Sullivan

Lucio’s Ribeiro note:

It is a privilege to have Danny Sullivan guest posting to Marketing Easy. For those who don’t know Danny Sulivan is probably the number one SEO professional in the world. He writes and edits Search Engine Land. When we swapped emails, I suggested he wrote about Basics of SEO and what it means to a business. Voila, he brings now this post. I hope you guys like. Dan, thanks very much for you collaboration

Understanding Why You Need SEO

Before you can understand the reasons for using SEO, it might be good to have a definition of what SEO — search engine optimization — is. It’s probably a safe assumption that if you are here reading MarketingEasy.net, you have some understanding of SEO, so I’ll keep it simple. SEO is the science of customizing elements of your web site to achieve the best possible search engine ranking. That’s really all there is to search engine optimization, but as simple as it sounds, don’t let it fool you. Both internal and external elements of the site affect the way it’s  ranked in any given search engine, so all of these elements should be taken into consideration.

Good SEO can be very difficult to achieve, and great SEO seems pretty well impossible at times.

Why is search engine optimization so important? Think of it this way: If you’re standing in a crowd of a few thousand people and someone is looking for you, how will they find you? In a crowd that size, everyone blends together.

Now suppose there is a system that separates groups of people. Maybe if you’re a woman you’re wearing red and if you’re a man you’re wearing blue.

Now anyone looking for you will have to look through only half the people in the crowd. You can further narrow the group of people to be searched by adding additional differentiators until you have a small enough group that a search query can be executed and the desired person can be easily found. Your web site is much like that one person in the huge crowd. In the larger picture your site is nearly invisible, even to the search engines that send crawlers out to catalog the Web. To get your site noticed, both by crawlers and visitors, certain elements must stand out. That’s why you need search engine optimization — to help you focus on the right elements.

By accident, your site will surely land in a search engine; and it’s likely to rank within the first few thousand results without any effort from you.

A crawler will eventually find the site and bury it somewhere in the results with every other web site on the same topic.

Clearly, that’s not good enough. Being ranked on the ninth or tenth page of search results is tantamount to being  invisible.

To be noticed, your site should be ranked much higher and for the right keywords, the ones that translate to a business opportunity for you.

Ideally, you want your site to be displayed somewhere on the first two to three pages of results. Most people won’t look beyond the third page, if they get even that far.

Indeed, it’s the sites that  land on the first page of results that get the most traffic, and traffic is translated into revenue, which is the ultimate goal of search engine optimization.

To achieve a high position in search results, your site must be more than simply recognizable by a search engine crawler. It must satisfy a set of criteria that not only gets the site cataloged, but can also get it cataloged above most (if not all) of the other sites that fall into that category or topic.

This is no easy task. Some of the criteria by which a search engine crawler determines your site’s rank in a set of results include the following:

• Anchor text
• Site popularity
• Link context
• Topical links
• Title tags
• Keywords
• Site language
• Content

Site maturity It is estimated that there are at least several hundred other criteria that could also be examined before your site is ranked by a search engine.

Some of the preceding criteria also have multiple points of view. For example, when looking at link context, a crawler might take into consideration  where the link is located on the page, what text surrounds it, and where it leads to or from. These criteria are also weighed differently.

For some search engines, links are more important than site maturity; and for others, links have little importance.

These weights and measures are  constantly changing, so even trying to guess what is most important at any given time is a pointless exercise. Just as you figure it out, the criteria will shift or change completely.

Many of the elements used in search engine rankings are likely to have some impact on your site ranking, even when you do nothing to improve them. However, without your attention, you’re leaving the search ranking of your site to chance.

That’s like opening a business without putting out a sign. You’re sure to get some traffic, but because You’re sure to get some traffic, but because people don’t know you’re there, it won’t be anything more than the curiosity of passersby.

Danny Sullivan

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There are way too many articles about Social media benefits, importance etc.

Even though we all know Social Media can be used for business in different ways (sales, research, customer services, branding, etc) when reality knocks on the door it is a different story.

A simple search on Google will present tons of how/why/when to use Social Media, but (with all respect) most of these guides have been written by users for users.When it comes to selling internally for your company the story changes.

Recent research by EMarketer lists where the level of resistance to Social Media in organisations is higher.

Not a surprise as the higher the executive position the more Social Media Resistance will be found.

You are probably wondering why resistance to Social Media is higher among CEO’s?

My instant response would be, it’s his/her ass on the line. If something goes wrong, they are the first to blame.

People are creatures of habit and CEOs are no different.

It’s just natural for human beings to try to preserve the status quo and to avoid changes leading to  places they don’t know. Fear of the unknown, can manifest in excuses / barriers.

Though 70% of US marketing, management and HR executives say they plan to increase social-media use at their companies, more than 80% say  they are concerned about the risks, and most do not have policies or training in place to avert reputation mishaps or lost productivity.

From a management perspective, the common Global (American) business culture (top-down) might be a tough environment to achieve full social media internal engagement.

Too often I hear consultancy agencies speak about how ’social media’ can be used to achieve a ‘flatter’ organisation. Well, it’s true but the key is to have leaders who understand that they have to adjust their management / leadership habits to allow innovative thinking and to support the process of it, and that’s exactly where the attrition starts.

From MCharts

“Ignoring the need for responsible guidelines can leave an organisation open to unnecessary risk and can impede efforts to use social media proactively and competitively in the marketplace,” said Carol Russell, CEO of Russell Herder.

“Rather than bypass the social media opportunity, organizations should embrace it while taking steps to educate their team about internal guidelines and best practices,”

According to Ethos President David Baer, good social media policies are organisation-specific, but must take into consideration the form, substance, philosophy and culture of the organisation.

Good policies should include “the need to respect confidential and proprietary information; as well as the sensitivity of potential conflicts of interest,” he added.

A recent study by Nucleus Research found that social networking costs employers 1.5% in lost productivity.

Ok, companies should embrace it, but what to do and how to sell it internally?

Companies should be more methodical in their approach to social media, better educating themselves on risks and benefits, and putting into place plans and policies to produce benefits while also minimising risk.

You still need to overcome the internal resistance, how?

From Chris Brogan

“You’re probably the most passionate person in your company when it comes to social media. When it comes to explaining this to your senior leadership, a different approach is required. They’re busy. They have other concerns. They might not be as studied up on the tools as you.

Here are some suggestions.
1) Start strong – “I’m thinking that a blog will improve our marketing efforts and overall SEO. I’ve built a plan that shows rough costs, time involvement, and my predictions of what we’ll get for our efforts.”
2) Explain things from the senior view.
3) Use case studies.
4) Find and keep a senior sponsor for the project
5) Finding your top competitor already using the tools, that’s won several social media enthusiasts the chance to get things going.”

At The Online Circle we always find that showing what competition is doing is highly appreciated by CEOs’.

It does 2 things:

1) It gives them a sense of safety and reliability

2) It arouse their sense of competitiveness

After that we then guide them through a logical process, bringing to the light some normally over-looked aspects (liability, IT, Human Resources, etc)

To break the shell isn’t easy, but approaching CEO’s and high level executives with a different language, with a non clear plan and without a solid real case is almost asking for a big No.

SUN TZU on The Art of war:

Now the general who wins a battle makes many
calculations in his temple ere the battle is fought.
The general who loses a battle makes but few
calculations beforehand. Thus do many calculations
lead to victory, and few calculations to defeat:
how much more no calculation at all! It is by attention
to this point that I can foresee who is likely to win or lose.

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