In February 2011 Facebook announced the site is launching a major change to design and functionality for its over 2 million ‘Facebook Pages’ on March 10th 2011, the change will be mandatory for all pages. This will impact over 5.4 billion fans of multiple pages. The new look for business pages is currently available for [...]
Can money really buy you friends? If you are talking about Facebook yes it can. Welcome Facebook ads. But how much is the cost of a friend for Facebook brands?
An article I wrote for Marketing Magazine reviewing The Australian Direct Marketing Association Forum 2010. Transcription: ADMA Forum 2010. http://bit.ly/admaf The Marketing industry is in transition! That was the clear message at this year’s ADMA Forum at the Sydney Convention & Exhibition Centre.
Michael Arrington has argued that “privacy is already really, really dead.” He wrote Everything we do, everything we buy, everywhere we go is tracked and sitting in a database somewhere. Our location via our phone, or our car GPS. Our credit card transactions. Everything. I agree. That’s my answer for companies – Online Reputation management
Here, at The Online Circle we are always talking about how great it would be if we could share dashboards with other agencies involved in the same campaign for a client. Google Analytics, Google Webmaster tools, CPC, Blogs, WordPress, etc… One of the big hassles is when Media buying agencies and Execution agencies need to [...]
