If you are employing Social Media in your marketing arsenal, you don’t just want your say to be supplementary to the discussion; you want your voice to be heard, repeated, shared and appreciated—and your message to be powerful and influential. This is a presentation I’ve created for one of our clients at The Online Circle [...]
I’ve been pretty involved with Fair Trade in Australia. One of my clients Cadbury Dairy Milk Australia is one of the most prominent brand involved and supporting Fair Trade and its benefits (good one Cadbury ). During my researches I stumbled upon a great concept in promoting Fairtrade and some smarts in Social Media by [...]
To promote its new website at Facebook, The French telecom Boygues decided to transform the ephemeral moments of your timeline in a book. Through an application, the brand fans on Facebook could choose up to ten friends and the time desired to be printed. The action was limited to 1000 books, which sold out in [...]
An article I wrote for Marketing Magazine reviewing The Australian Direct Marketing Association Forum 2010. Transcription: ADMA Forum 2010. http://bit.ly/admaf The Marketing industry is in transition! That was the clear message at this year’s ADMA Forum at the Sydney Convention & Exhibition Centre.
1. Bulldog watching TV Published on August 1 , the video mind-blowing was discovered this week, and most of its nearly 1.2 million views were recorded in the last four days . What happens in the video? Exactly what is written in the title. A bulldog watching television. Sat. Somebody get him a VB, please. [...]
