A Brand Manager walked into a shop and was looking at the stuff in the store. While he was there another customer walked in and said to the shopkeeper, “I’ll have that digital shop please”. The shopkeeper nodded, went over and gave him a full digital shop. He wrote a contract, gave to the lawyers, [...]
If you are employing Social Media in your marketing arsenal, you don’t just want your say to be supplementary to the discussion; you want your voice to be heard, repeated, shared and appreciated—and your message to be powerful and influential. This is a presentation I’ve created for one of our clients at The Online Circle [...]
Having friends only brings benefits. The more the best! However there is a limit. A study at Oxford University compared the size of the human brain, specifically the Neocortex, the area responsible for conscious thought, with other primates. Researchers crossed this information with data about the social organisation of each species over time, and have [...]
What most Facebook Fan Pages have in common? Their lack of understanding of how Facebook for business really works. It’s not a matter of collecting numbers of fans, but it is about building your piece of Owned Media and making sure your company’s social media friendship actually means something. As noted by Adage few months [...]
Probably one of the most common tactical questions I’ve got asked when giving presentation is what’s the average/benchmarking for numbers of Likes and Comments for Facebook Pages?
