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	<title>Marketingeasy Internet Marketing Explained &#187; Social Media Optimization</title>
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		<title>A movie for anyone who is on Facebook</title>
		<link>http://marketingeasy.net/a-movie-for-anyone-who-is-on-facebook/2010-07-16/</link>
		<comments>http://marketingeasy.net/a-movie-for-anyone-who-is-on-facebook/2010-07-16/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 07:58:32 +0000</pubDate>
		<dc:creator>Lucio Dias Ribeiro</dc:creator>
				<category><![CDATA[chatroulette]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook expert]]></category>
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		<description><![CDATA[Remember Casey Nestat?
He did, in February, this excellent short on Chatroulette that became the official explanation of what is the site.
Casey has now published his new video in the same style as the previous video sums up the controversy about Facebook&#8217;s privacy.
The very title says: a movie for anyone who is the &#8220;blue social network&#8221; [...]


Related posts:<ol><li><a href='http://marketingeasy.net/is-chatroulette-worth-the-time/2010-03-26/' rel='bookmark' title='Permanent Link: Is ChatRoulette worth the time?'>Is ChatRoulette worth the time?</a> <small>ChatRoulette ChatRoulette could cause a lot of controversy and be...</small></li>
<li><a href='http://marketingeasy.net/facebook-users-not-taking-advantage-of-pivacy-controls/2010-05-09/' rel='bookmark' title='Permanent Link: Facebook users not taking advantage of privacy controls.'>Facebook users not taking advantage of privacy controls.</a> <small>A Facebook glitch points up more security problems on the...</small></li>
<li><a href='http://marketingeasy.net/facebook-sends-more-traffic-to-broadcast-sites-than-to-newspaper-sites/2010-03-05/' rel='bookmark' title='Permanent Link: Facebook sends more traffic to broadcast sites than to newspaper sites'>Facebook sends more traffic to broadcast sites than to newspaper sites</a> <small> Although Facebook does send more traffic to News and...</small></li>
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			<content:encoded><![CDATA[<p></p><p>Remember Casey Nestat?</p>
<p>He did, in February, this <a href="http://vimeo.com/9669721" target="_blank">excellent short on Chatroulette</a> that became the official explanation of what is the site.</p>
<p>Casey has now published his new video in the same style as the previous video sums up the controversy about <a title="Facebook's privacy" href="http://marketingeasy.net/facebook-users-not-taking-advantage-of-pivacy-controls/2010-05-09/">Facebook&#8217;s privacy</a>.</p>
<p>The very title says: a movie for anyone who is the &#8220;blue social network&#8221; &#8211; <a title="Facebook" href="http://marketingeasy.net/2-million-more-australians-go-social-in-2009/2010-03-03/">Facebook</a>.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=13342152&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=13342152&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/13342152">A Movie for Anyone On FaceBook</a> from <a href="http://vimeo.com/user3007372">Casey Neistat</a> on <a href="http://vimeo.com">Vimeo</a>.</p>



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<p>Related posts:<ol><li><a href='http://marketingeasy.net/is-chatroulette-worth-the-time/2010-03-26/' rel='bookmark' title='Permanent Link: Is ChatRoulette worth the time?'>Is ChatRoulette worth the time?</a> <small>ChatRoulette ChatRoulette could cause a lot of controversy and be...</small></li>
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</ol></p>
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		<title>The Most underutilised Social Media tool.</title>
		<link>http://marketingeasy.net/the-most-underutilised-social-media-tool/2010-07-15/</link>
		<comments>http://marketingeasy.net/the-most-underutilised-social-media-tool/2010-07-15/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 06:13:21 +0000</pubDate>
		<dc:creator>Lucio Dias Ribeiro</dc:creator>
				<category><![CDATA[linked]]></category>
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		<description><![CDATA[I wrote  many posts about the power of LinkedIn for Social Media Strategies and business.
Everytime I&#8217;m speaking on an Internet Marketing Seminar or teaching Social Media Classes I always listen to the same question:
&#8220;I&#8217;ve got limited time to invest in social media, but there seem to be a  million sites out there. How do [...]


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			<content:encoded><![CDATA[<p></p><p>I wrote  many posts about the power of LinkedIn for Social Media Strategies and business.</p>
<p>Everytime I&#8217;m speaking on an Internet Marketing Seminar or teaching Social Media Classes I always listen to the same question:</p>
<blockquote><p><span style="color: #000000;">&#8220;I&#8217;ve got limited time to invest in social media, but there seem to be a  million sites out there. How do I know which one is worth my time? If I  only have time for one, which one should it be?&#8221;</span></p></blockquote>
<p>Generally I try to explain that all tools available should fit into your strategy and your level of commitment &#8211; either time or content production- and I then explain how I use my various online presence and my expectation with each one of them.</p>
<p>However every single time I end up talking about LinkedIn and my fixation with this tool.</p>
<h1>What is Linkedin?<span id="more-1247"></span></h1>
<p><a title="LinkedIn" href="http://marketingeasy.net/linkedin-takes-groups-to-the-next-level-with-likes-follows-and-more/2010-06-25/">LinkedIn</a> is a website that allows professional network with over 70 million members globally.</p>
<p>LinkedIn is one of those sites that tends to get brushed aside in the sexy, shiny world of <a title="social media" href="http://marketingeasy.net/2-million-more-australians-go-social-in-2009/2010-03-03/">social media</a>. It&#8217;s not flashy, we rarely hear buzz about billion dollar valuations and you don&#8217;t get a billion email reminders to visit because your contacts on LinkedIn are not encouraged to write on your wall, send zombies after you or take lengthy and inane quizzes.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="200" height="137" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ZVlUwwgOfKw&amp;hl=en_GB&amp;fs=1?rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="200" height="137" src="http://www.youtube.com/v/ZVlUwwgOfKw&amp;hl=en_GB&amp;fs=1?rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h1>What are LinkedIn Features?</h1>
<p>Linkedin has many handy features but one I like to use most are their groups. A powerful networking strategie along with seeding content strategy.</p>
<p>LinkedIn Groups allow you to:</p>
<p>* Quickly discover the most popular discussions in your professional groups.<br />
* Have an active part in determining the top discussions by liking and commenting.<br />
* Follow the most influential people in your groups by checking the Top Influencers board or clicking their profile image to see all their group activity.<br />
* See both member-generated discussions and news in one setting.<br />
* Easily browse previews of the last three comments in a discussion.<br />
* Find interesting discussions by seeing who liked a discussion and how many people commented.</p>
<p>LinkedIn has now rolled out few changes to their groups making it more social and more engaging.</p>
<p>Watch the video below.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="200" height="137" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/F5CF1FEm_oA&amp;hl=en_GB&amp;fs=1?rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="200" height="137" src="http://www.youtube.com/v/F5CF1FEm_oA&amp;hl=en_GB&amp;fs=1?rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>



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<p>Related posts:<ol><li><a href='http://marketingeasy.net/social-media-execution-a-lesson-from-black-eye-peas/2009-10-14/' rel='bookmark' title='Permanent Link: Social Media Execution a lesson from Black Eye Peas'>Social Media Execution a lesson from Black Eye Peas</a> <small> It seems that there are no limits for the...</small></li>
<li><a href='http://marketingeasy.net/social-media-resistance-breaking-shell/2009-09-18/' rel='bookmark' title='Permanent Link: Social Media Resistance &#8211; Breaking the Shell'>Social Media Resistance &#8211; Breaking the Shell</a> <small>There are way too many articles about Social media benefits,...</small></li>
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		<title>BP Logo Design Contest. Using User Generated Content for Social Issues</title>
		<link>http://marketingeasy.net/bp-logo-design-contest-using-content-generated-content-for-social-issues/2010-06-13/</link>
		<comments>http://marketingeasy.net/bp-logo-design-contest-using-content-generated-content-for-social-issues/2010-06-13/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 06:57:51 +0000</pubDate>
		<dc:creator>Lucio Dias Ribeiro</dc:creator>
				<category><![CDATA[Campaings]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[facebook expert]]></category>
		<category><![CDATA[facebook expert australia]]></category>
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		<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[social media australia]]></category>
		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[social media expert australia]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://marketingeasy.net/?p=1229</guid>
		<description><![CDATA[The site  LogoMyWay started a new competition with a challenge:
Create a new logo for BP.

The intention is to use their 6000+ subscribed designers to create a new logo representing BP&#8217;s company responsibility for the ecological disaster caused by oil spill in the Gulf of Mexico.

Requirements are: Top Three Things to Communicate on the new BP [...]


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<li><a href='http://marketingeasy.net/social-media-execution-a-lesson-from-black-eye-peas/2009-10-14/' rel='bookmark' title='Permanent Link: Social Media Execution a lesson from Black Eye Peas'>Social Media Execution a lesson from Black Eye Peas</a> <small> It seems that there are no limits for the...</small></li>
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			<content:encoded><![CDATA[<p></p><div class="wp-caption aligncenter" style="width: 225px">
	<a href="http://upload.wikimedia.org/wikipedia/en/e/e7/BP_Logo.svg"><img title="BP New Logo" src="http://www.logomyway.com//logos_new/BPLogoRedesignContest_1746/thumb/BP.png" alt="One of the suggested new logos for BP" width="225" height="180" /></a>
	<p class="wp-caption-text">One of the suggested new logos for BP by Aussie - Gremlin</p>
</div>
<p>The site  <a href="http://www.logomyway.com/contestView.php?contestId=1746" target="_blank">LogoMyWay</a> started a new competition with a challenge:</p>
<p><strong>Create a new logo for BP.<br />
</strong></p>
<p>The intention is to use their <strong>6000+ subscribed designers</strong> to create a new logo representing BP&#8217;s company responsibility for the ecological disaster caused by oil spill in the Gulf of Mexico.</p>
<p style="text-align: center;"><a href="http://www.logomyway.com/contestView.php?contestId=1746"><img class="size-medium wp-image-1230 aligncenter" title="BP Logo Design " src="http://marketingeasy.net/wp-content/uploads/2010/06/bp2-300x203.jpg" alt="BP Logo Design " width="300" height="203" /></a></p>
<p><strong>Requirements are: </strong>Top Three Things to Communicate on the new BP logo:<span id="more-1229"></span></p>
<ul>
<li>#1 Oil spill disaster &#8211; Toxic</li>
<li>#2 Death of wildlife caused by BP disaster</li>
<li>#3 Incompetence from BP solving the issue.</li>
</ul>
<p><strong>The briefing:</strong></p>
<p>Help Redesign BP&#8217;s logo! They need a NEW Brand.</p>
<p>I cant tell you how frustrated and upset we are about BP and how they are handling this oil disaster.</p>
<p>Before this eruption of oil they had 17 violations. It&#8217;s obvious this could have been prevented.</p>
<p>This is the biggest environmental disaster we have ever faced in this country.</p>
<p>The (6000) creative logo designers at <a href="http://www.logomyway.com/contestView.php?contestId=1746" target="_blank">LogoMyWay</a> can help to update the BP logo with a more suitable design and brand.</p>
<p>The design community and the general public will vote on the winner of the redesign of the NEW BP LOGO.</p>
<p>Here is BP&#8217;s current logo that needs revised.<br />
<a href="http://upload.wikimedia.org/wikipedia/en/e/e7/BP_Logo.svg" target="_blank">http://upload.wikimedia.org/wikipedia/en/e/e7/BP_Logo.svg</a></p>
<p>The official logo for the best, chosen by popular vote, will earn U.S. $ 200 and an expected very large media coverage.</p>
<p>Click <a href="http://www.logomyway.com/contestView.php?contestId=1746">here to see </a>or to<a href="http://www.logomyway.com/contestView.php?contestId=1746"> submit a logo</a></p>



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		<title>Mum finds abducted children through Facebook</title>
		<link>http://marketingeasy.net/mom-finds-children-abducted-through-facebook/2010-06-07/</link>
		<comments>http://marketingeasy.net/mom-finds-children-abducted-through-facebook/2010-06-07/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 05:25:54 +0000</pubDate>
		<dc:creator>Lucio Dias Ribeiro</dc:creator>
				<category><![CDATA[Australia SEO]]></category>
		<category><![CDATA[Digital Marketing]]></category>
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		<category><![CDATA[Internet Marketing business]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://marketingeasy.net/?p=1224</guid>
		<description><![CDATA[A woman from Southern California hopes to soon regain her two children, kidnapped 15 years ago by their father. She traced them through Facebook, authorities said.
In 1995, when the children were two and three years old, the father left home with their children and told his wife &#8211; whose name was withheld by authorities &#8211; [...]


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			<content:encoded><![CDATA[<p></p><p>A woman from Southern California hopes to soon regain her two children, kidnapped 15 years ago by their father. She traced them through <a href="http://marketingeasy.net/2-million-more-australians-go-social-in-2009/2010-03-03/">Facebook,</a> authorities said.</p>
<p>In 1995, when the children were two and three years old, the father left home with their children and told his wife &#8211; whose name was withheld by authorities &#8211; that she would never see them again.</p>
<p style="text-align: center;"><img class="aligncenter" style="margin-top: 5px; margin-bottom: 5px; border: 0pt none;" title="Mother and Kids" src="http://farm4.static.flickr.com/3215/2879155528_0999be64bd_m.jpg" border="0" alt="Mother and Kids reunited by Facebook" hspace="5" width="240" height="160" /></p>
<p>However, according to the Police, in March, 2010 the woman spotted her daughter in Orlando/US.<span id="more-1224"></span></p>
<p>After swapping a few messages, the oldest child, who is now 18 years, said he would not know his mother, broke contact and cancelled his Facebook page.</p>
<p>The woman called the police and a few days later the father was detained at a bus stop while waiting for his second child who was returning from school.</p>
<p>The man was arrested in Florida and the children were taken to California. Osceolla County authorities have accused him of kidnapping and violating the terms of custody of minors.</p>
<p>However, the children have not yet met with their mother. &#8220;There is a relationship,&#8221; said Carrie Hoeppner of the Department of Children and Families in Florida. &#8220;There is an immediate reunification and happy for everyone.&#8221;</p>
<p>&#8220;A reunion is something that will take time,&#8221; he added. &#8220;They have to develop a relationship with her mother and it will not happen overnight.&#8221;</p>
<p>So, with all it&#8217;s bad press lately we see that Facebook is not all bad&#8230;</p>



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		<title>Google&#8217;s real changes</title>
		<link>http://marketingeasy.net/googles-real-changes/2010-05-07/</link>
		<comments>http://marketingeasy.net/googles-real-changes/2010-05-07/#comments</comments>
		<pubDate>Fri, 07 May 2010 23:00:06 +0000</pubDate>
		<dc:creator>Lucio Dias Ribeiro</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Campaings]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[Internet Marketing business]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[ROI in marketing]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media expert australia]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://marketingeasy.net/?p=1186</guid>
		<description><![CDATA[While everyone is losing time talking about the changes of Google’s visual and it’s new icons there’s a real change rolling out from Google that has a much higher impact for Web marketers.

The company has just announced they’re opening a full App Gallery for Google Analytics.
Google Application Gallery
This gallery contains applications that extend Google Analytics [...]


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</ol>

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			<content:encoded><![CDATA[<p></p><p>While everyone is losing time talking about the changes of Google’s visual and it’s new icons there’s a real change rolling out from Google that has a much higher impact for Web marketers.</p>
<p><img class="alignnone size-full wp-image-1189" title="Google Analytics - Application Gallery" src="http://marketingeasy.net/wp-content/uploads/2010/05/Google-Analytics-Application-Gallery_1273273422436.png" alt="Google Analytics - Application Gallery" width="657" height="268" /></p>
<p>The company has just announced they’re opening a full App Gallery for<a href="http://marketingeasy.net/18-questions-that-internet-professionals-should-answer/2007-08-09/" target="_blank"> Google Analytics</a>.<span id="more-1186"></span></p>
<p><a href="http://www.google.com/analytics/apps">Google Application Gallery</a></p>
<p>This gallery contains applications that extend Google Analytics in new and exciting ways.</p>
<p>They are solutions that help analysts, marketers, IT teams, and executives get more out of Google Analytics<br />
(if you are part of the ones that believes that Analytics=Visits stop reading here).</p>
<p>Apps are available in 12 categories, including business intelligence, campaign management, content, data collection, e-commerce, email marketing, mobile marketing, phone tracking, reporting tools, SEO, site auditing, and widgets and gadgets.</p>
<p>According to Mashable website – Coming Soon Google Analytics will release a new set of Analytics reports for Adwords.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Hip0_I2K2z8&amp;hl=en_GB&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/Hip0_I2K2z8&amp;hl=en_GB&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>



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		<title>Is ChatRoulette worth the time?</title>
		<link>http://marketingeasy.net/is-chatroulette-worth-the-time/2010-03-26/</link>
		<comments>http://marketingeasy.net/is-chatroulette-worth-the-time/2010-03-26/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 00:04:16 +0000</pubDate>
		<dc:creator>Lucio Dias Ribeiro</dc:creator>
				<category><![CDATA[chatroulette]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://marketingeasy.net/?p=1154</guid>
		<description><![CDATA[ChatRoulette
ChatRoulette could cause a lot of controversy and be a phenomenon on the Internet, but what might surprise you is that the website has a movie already.
Well sort of.
In 6 minutes, Casey Neistat tries to deconstruct ChatRoulette about his experiences with the webcam and strangers around the world, with the help of his female friend.
He [...]


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			<content:encoded><![CDATA[<p></p><p>ChatRoulette</p>
<p>ChatRoulette could cause a lot of controversy and be a phenomenon on the Internet, but what might surprise you is that the website has a movie already.</p>
<p>Well sort of.</p>
<p>In 6 minutes, Casey Neistat tries to deconstruct ChatRoulette about his experiences with the webcam and strangers around the world, with the help of his female friend.</p>
<p>He splits users into men, women and perverted, then categorizes the type of &#8220;relationship&#8221; achieved.</p>
<p>Most disconnected after few seconds, and often failed to establish a conversation, but everything changed when instead of Casey sitting in front of the camera, his attractive female friend was in the seat.</p>
<p>The short flash movie is not just about basic findings, it&#8217;s fun and provocative.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=9669721&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=9669721&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/9669721">chat roulette</a> from <a href="http://vimeo.com/user3007372">Casey Neistat</a> on <a href="http://vimeo.com">Vimeo</a>.</p>



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		<pubDate>Tue, 09 Mar 2010 04:29:15 +0000</pubDate>
		<dc:creator>Lucio Dias Ribeiro</dc:creator>
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		<description><![CDATA[Things to do Before ad:tech Sydney 2010
 
As my part of being Social Media Manager for ad:tech, I want to help my readers get the most out of the event. So I’m providing you with some tips to prepare yourself before attending.
 
There are many things you should do before attending ad:tech if you want [...]


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			<content:encoded><![CDATA[<p></p><p><strong>Things to do Before ad:tech Sydney 2010</strong></p>
<p><strong> </strong></p>
<p>As my part of being Social Media Manager for ad:tech, I want to help my readers get the most out of the event. So I’m providing you with some tips to prepare yourself before attending.</p>
<p><strong> </strong></p>
<p>There are many things you should do before attending ad:tech if you want to be prepared and make the most of the conference.</p>
<p>I’ve broken them down into three main categories for you: <strong><em>research</em>, <em>connect</em>, and <em>plan</em>.</strong></p>
<p><strong> </strong></p>
<div class="wp-caption aligncenter" style="width: 240px">
	<img style="border: 0pt none;" title="Research for ad:tech Sydney 2010" src="http://farm4.static.flickr.com/3136/3030248095_16accc468e_m.jpg" border="0" alt="friday afternoons -- a foray into the land of diet coke and computer science" hspace="5" width="240" height="159" />
	<p class="wp-caption-text">Research for ad:tech Sydney 2010</p>
</div>
<p><strong> </strong></p>
<p>The very first thing you need to do is research.</p>
<p>You need to have a look through <a href="http://www.ad-tech.com/sydney/adtech_sydney.aspx">http://www.ad-tech.com/sydney/adtech_sydney.aspx</a> to make sure you know the dates (16<sup>th</sup> and 17<sup>th</sup> of March), and have a look through the schedule to see which presentations you want to attend (I strongly suggest to attend <a href="http://www.ad-tech.com/sydney/session_detail.asp?refad=1&amp;session=1320" target="_blank">Jeff&#8217;s-Cadbury case</a>).</p>
<p>If you haven’t already had a look, you’ll see there’s always <strong>three different presentations running at the one time</strong>, so take note of the ones that interest you the most.<span id="more-1128"></span></p>
<p>You should also have a look through the <strong>sponsors, exhibitors and speakers</strong> at the event. Have a look through some of their websites to see what you know about them, if they’d be of any value to you – i.e. a prospective client, or a coonection to a prospective client.</p>
<p>It will also be very beneficial for you to have an idea of who is going to ad:tech Sydney, and what they do.</p>
<p>And to do this you can use the hashtag I mentioned last week <a href="http://search.twitter.com/search?q=%23ATSYD" target="_blank">#ATSYD</a> to search and you’ll be able to see many names – well Twitter accounts – of people attending or you can just head to the list on <a href="http://twitter.com/lucio_ribeiro/adtech-sydney-atsyd" target="_blank">ad:tech Sydney Twitter list</a>.</p>
<p>Then you can look through them to see if any of them could be beneficial for you to know or just to talk to at the conference. It’s always nice to know something about the person before you meet them, and they might be very impressed or flattered that you know just one thing about who they are or what they do because you’ve taken your time to read their blog or visit their website.</p>
<p>Similarly, I’d also recommend reading up on as much industry news as you can, the more you know about the latest digital marketing and advertising news, the more impressive you’ll sound when you’re networking at the event.</p>
<p style="text-align: center;"><strong>Connect</strong></p>
<div class="wp-caption aligncenter" style="width: 176px">
	<img style="border: 0pt none;" title="Connect" src="http://farm4.static.flickr.com/3028/2980051095_27c491a67d_m.jpg" border="0" alt="Portrait of an articulated skeleton on a bentwood chair" hspace="5" width="176" height="240" />
	<p class="wp-caption-text">Connect or die.</p>
</div>
<p><strong> </strong></p>
<p>Once you’ve found the people you think will be the best people for you to meet and talk to at the conference, start connecting with them through social media now.</p>
<p>A simple tweet to say hi breaks the ice a bit and you get to introduce yourself before meeting them. This means when you do meet them at the conference, they will probably have looked through your website/blog to find out who you are.</p>
<p>Another great way of making a small connection with someone influential in the industry if you’re not game enough to tweet (or e-mail, Facebook them etc.) is to leave a comment on their blog.</p>
<p>People will always read people’s comments on their own blog as they want to see what feedback and discussion they’re receiving.</p>
<p>If you leave a comment to engage in conversation with them, discussing their blog posting they’ll probably reply to you and you will already have started that connection. Then once at <strong>ad:tech</strong>, you’ll be able to tell them you’re the person who was having a discussion with them via comments on their blog. They will be very impressed by this – assuming you’ve posted intelligence comments with valid points on their blog – and you’ll receive a great first impression from them.</p>
<div id="attachment_1129" class="wp-caption alignleft" style="width: 232px">
	<img class="size-full wp-image-1129  " style="margin: 5px;" title="Plan" src="http://marketingeasy.net/wp-content/uploads/2010/03/Plan.jpg" alt="Plan" width="232" height="480" />
	<p class="wp-caption-text">Plan</p>
</div>
<p><strong>Plan</strong></p>
<p>Think about how you want people to remember you. Think about and plan a little introduction speech, so when you meet people instead of introducing yourself in a monotonous boring way, think of something interesting you can say about yourself. This will help people remember who you are, instead of you becoming just a face of one of the many hundreds or thousands of people they meet over the course of the event.</p>
<p>Also plan what types of conversations you want to be having. This means you won’t be talking to someone and after the introductions have nothing to say, making it awkward for both of you. This is why you need to research as I mentioned earlier. It will give you ideas of good conversational topics you can raise with people.</p>
<p>You also need to make sure your business cards, website, and resume are up-to-date. The last thing you want to do is get there and realise you have out-dated, amateur looking business cards that you feel ashamed to be giving out. Remember, people will judge you on your business cards, because apart from anything you may have just said to them in the few minutes you’ve been talking to them, they have nothing else to judge you on yet – and we all know how important first impressions are.</p>
<p>Also think of technical issues that you may forget about later. i.e make sure you have extra batteries or power supplies for your laptop, remember to bring your phone and laptop charger. All the little things that are essential, but you may forget you need to write a list or pack them early.</p>
<p>Doing each of these three steps: researching, connecting and planning will give you the competitive edge.</p>
<p>People will remember you, you’ll create far more meaningful and powerful contacts, and you’ll get the most out of the conference.</p>
<p>Hope to see you there</p>
<p>Lucio</p>
<p>on <a href="http://www.twitter.com/lucio_ribeiro">Twitter</a></p>
<p>on <a href="http://www.facebook.com/lucio" target="_blank">Facebook</a></p>
<p>on <a href="http://lucioribeiro.com">everything</a> else.</p>
<p><strong> </strong></p>



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