Every time there is an online phenomenon there is rush from businesses trying to figure out what to do next. One of the most recent phenomena is Pinterest, which received an interesting infographic animation by MDG Advertising . In the video it is possible to get some understanding on demographics, growth and potential to expand inbound traffic [...]
The Australian Facebook Performance Report for March 2012 reaffirms the understandings gained from the January report. In that report we highlighted the tactics and strategies used by some of the country’s most successful branded Facebook pages. Key among them was Facebook Advertising, that is experiencing enormous growth in popularity globally, the use of promotions and [...]
Facebook hands every user a megaphone, it can be very challenging for businesses to manage their image if something goes wrong or if they find a very vocal user. But just as social media makes marketing more authentic, it also enables businesses to respond to crises in an especially effective manner. A recent report by [...]
A recent report by Altimeter has revealed that globally most companies have adopted social media without adequate ongoing management, leaving them open to alarming exposure and potentially uncontrollable risk. The report, released 5 January 2012, highlighted that in the global proliferation of social media adoption, enterprise companies (1000 employees or more) had an average of [...]
A popular discussion in the office today has been around Twitter’s new interface design and its move to attract a wider audience. Twitter yesterday released a new page design that incorporate a friendlier user interface, which offers more opportunities for brands to promote themselves. The new Twitter design offers brands the capabilities for a cleaner [...]
