After 2 months, we are back with the 3rd session of Social Media Club Melbourne.

This time in great style. After having the guys from Lonely Planet (1st event), and 3 of the most well known entrepreneurs in Australia (here, here, here) we are now bringing together 3 of the most prominent bloggers in Australia.

Meet Melbourne’s Global Power Bloggers

Darren Rowse aka @problogger, and The Inquistr’s Duncan Riley are big players on the world stage; rounding out the bill is Pip Lincolne, aka @meetmeatmikes, Australia’s number one female blogger.

When: Tuesday 8th June, 6-9pm

Book Here to listen to Australia’s Power bloggers.

MC for the evening will be Yvonne Adele (aka @IdeasCulture), a popular blogger and prolific Twitterer who also happens to be one of Australia’s most sought-after speakers on the subject of ideas generation.

This will be a ripper.

SMC Melbourne is part of the global Social Media Club organisation. The club’s mission is to “connect media makers from around the world to advance media literacy, promote industry standards, encourage ethical behaviour and share lessons they have learned”.

In Melbourne the organisation is represented by Nikki Bannatyne, Simon Small , Tim Beveridge, Trevor Young and me Lucio Ribeiro.

@SMCmelb on Twitter

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Let me start with a statement. I wish I had come up with Twitter concept and I wish I could have the U$100 million in investments available for my businesses.

However everytime I see Twitter as a business I ask myself What’s wrong with you Twitter people?

Twitter is not the new kid on the block anymore. Data from Twiter usage is coming from bad to worse and the brand percepetion of Twitter is not helping at all.

Third Annual Survey of Top Marketing Trends by Anderson Analytics and The Marketing Executives Networking Group (MENG)

73% of Twitter accounts have tweeted fewer than 10 times according to a new report from Barracuda Networks, a Web security company.

As of December 2009, only 21% of Twitter account holders were what Barracuda defines as “true users,” meaning someone who has at least 10 followers, follows at least 10 people and has tweeted at least 10 times.

Wired 40

In 2000, Wired published the Wired 40 — 40 companies that they said were engineering the new economy.

“A future of unprecedented growth lies ahead”.

Well, let’s pretend that we took their advice and invested $10,000 of our cash into those 40 companies. Where would we be now?

This is an exercise by Wired magazine…..

That $10,000 worth of stock in 2000 would carry a value of just $6,870.29 today. (There are some variables here — in some cases, we assumed you had sold your stock in, say, Enron, on the last day of trading, which is unlikely. This combines both worst- and best-case scenarios.) Think we stink as stock pickers? We’re not the only ones. The Nasdaq is valued at less than half of what it was in March 2000, when the dotcom crash began.

Big picture is good, but reality bites soon or later. The question is simple. How the $100million ill return?

Lucio Ribeiro

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Have you ever wondered what’s the future of Online Search?

The future is happening now.

At the last Web 2.0 Summit, Marissa Mayer Google’s VP made the announcement of a new Google Labs feature called Social Search.

This Month has been all about the integration of Search and Social Media.

First was Bing, announcing its deal with Twitter and Facebook, and now is Google with Twitter and more importantly with Google Social Search.

Google Social Search is an experimental feature that helps you find relevant public web content from people in your social circle, when you’re signed in to a Google Account.

For example, if I search for [ restaurants ], and restaurant reviews by one of my buddies may appear more prominently in my results.

You can join the Social Search experiment at http://www.google.com/experimental

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It seems that there are no limits for the Black Eye Peas when it comes to Social Media.

The social media explosion started when a happy boy in an Apple Store, and various bizarre versions started to pop up.

On September 2009, 172 communication students at the University of Quebec at Montreal videotaped a lip dub video of the song, which was posted to YouTube the following day. Because of the video’s raw choreography it was able to be filmed in a single take. The video went immediately viral and gained over 1,300,000 views within two weeks. The video was featured on a CNN news report on October/2009.

Bang! The song was already number one on the charts and climbed directly to number one on Itunes with the most sold singles.

If that wasn’t enough, earlier this month Oprah had a Kickoff party for the 24th season of her Talk Show.

This was all launched by a unique performance by the Black Eyed Peas.

Black Eyed Peas altered the lyrics slightly for their hit single “I Gotta Feeling” to tribute Oprah in a big performance on the streets of Chicago.

What Oprah didn’t know was that the 21,000 fans were not just there to watch the kickoff, but to put on a show for Oprah.

So how did they managed to get 21,000 people together to dance in a perfect synchrony?

Answer: Social Media Strategy.

Phase 1 -

Without the show host’s knowledge, Peas star will.i.am teamed up with choreographers  and the show producers to create a dance routine for the band’s “I Gotta Feeling” hit and then called on 800 fans using twitter and social media channels to help him execute the spectacle on TV.

The 800 were taught the moves.

AMAZINGLY everyone did it in such perfect unison.

1st Video – the training session

Phase 2 – After the first selection of dancers had their first session of training the dancers used their own contacts on Facebook, Twitter and other social media channel to engage more people

Video 2 – a more engaged crowd

Just before the show started all the previously trained dancers were dispersed into the crowd to quickly teach it to the rest of the people who became aware of the show through Social Media messages sent out by the dancers, B.E.P’s and Oprahs producers.

Result:

21,000 of Oprah’s biggest fans perform one of the biggest dances in the world to the Black Eyed Peas’ “I Gotta Feeling.”

Who said there was no way for the phonographic industry to ramp up sales and take their piece of revenue on social sharing websites?

Are they still seeing as a threat or is it a start of a new strategy?

The song has so far sold 3,000,000+ digital downloads in the United States, Internationally, “I Gotta Feeling” has become the Peas’ most successful single of their career, topping the charts in over fifteen countries so far.

Lucio Ribeiro

www.marketingeasy.net

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Wondering and asking how  Twitter works?
There you go, step by step explained by Kevin Spacey on Letterman Show.

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We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape.

You can say it’s a stupid application, that no business gets done there, but there are too many of us that can disagree and point out business value.

Chris Brogan wrote 50 thoughts for people looking to use Twitter for business – you can read here

Over the weekend – TheAge (printed version) – My Career’ section published an article “How Social Media is changing the way companies do business” featuring two of my mates – James Duthie from Onlinemarketingbanter and Trevor Young The PR Warrior .

Click  to zoom.

Good one guys!

Lucio Ribeiro

marketigneasy.net

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Leslie Nassar is a senior manager at Telstra. He’s also the person behind the Twitter’s Fake Stephen Conroy.

Telstra has a social media consultant Mr Mike Hickinbotham and he talks through Telstra’s blog – http://www.nowwearetalking.com.au/

You can read a better coverage on Mumbrella.

Leslie, the fake Stephen Conroy, is asked by Telstra to stop doing Twitter. Telstra initially denies this, then later they came back and say – yes, we did it.

Telstra’s attempts to cover up the fact that it tried to silence the Fake Stephen Conroy has backfired spectacularly.

Cameron Reilly on comments at “now we are talking” Telstra’s blog- “So your original statement was both factually correct and factually incorrect at the same time? Is that your way of saying it was wrong? ;-)” great!

I tried for the last 2 hours to place a comment on Telstra’s blog, but it was impossible.

I tried to fill out the subscriptions form (a.k.a. job application) but this is what I got

“Now we are talking”? ………..probably talking too much and they’ve forgotten to listen….

Anyway, my view about the facts.

1) Mr. Mike Hickinbotham on his first post asks:

“Here’s the question I propose for discussion – if Leslie worked for a ad agency would the tone and nature of the conversation be the same or different?”

What sort of stupid questions is this?

Of course it would be different! Not better or worse just different! Gosh, of course.

It’s like asking if Michael Phelps marijuana’ episode would be different if he was a rock star!

Ok, let’s get over this.

“Luckily Telstra was already pretty advanced in developing policies for social media. If other corporates haven’t begun writing their policies, this illustrates it’s time to do so now.”

So Telstra, you think you’re ‘pretty advanced’? Somehow I doubt it..

Did you Google your company this morning?

Give a try

Did you measure the outcome of your mess Telstra?

Listen

Most major change initiatives-whether intended to boost quality, improve culture, or reverse a corporate death spiral-generate only lukewarm results. Many fail miserably.

Why?

Mr. Phillip Kottler maintains that too many managers don’t realise transformation is a process, not an event.

It advances through stages that build on each other. And it takes years. Pressured to accelerate the process, managers skip stages. But shortcuts never work.

We live in an age of unprecedented opportunity: If you’ve got ambition, drive, and smarts, you can rise to the top.

Personally I think that people who rush in throwing stones and criticizing companies that try to keep the interaction under control are so full of shit.

Social Media created lots of opportunities both for companies and employees. But with opportunity comes responsibility. We must each be our own Chief Executive Officer and be liable for our acts.

“Free time”, “Different personalities” – that’s all very beautiful in theory – the reality is you are the company you are representing. In this case even worse because Mr Leslie was in a senior position.

Question - What happens with all the theory if Telstra loses money because of an employee shares information (through social media) he has because of his position?

In earlier eras, companies told business people what their contribution should be. Today, business people have a much broader range of choices and they need to be accountable for their choices.

Big ideas come from tackling big problems.

Much of today’s most valuable management knowledge came from wrestling with such issues.

I bet my ass Telstra and Leslie Nassar have now learned a valuable lesson,

Cheers

Lucio Ribeiro

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