A recent report by Altimeter has revealed that globally most companies have adopted social media without adequate ongoing management, leaving them open to alarming exposure and potentially uncontrollable risk. The report, released 5 January 2012, highlighted that in the global proliferation of social media adoption, enterprise companies (1000 employees or more) had an average of [...]
Google has just announced the SSL Search on https://www.google.com will become the default experience for signed in users on google.com. This change will be rolling out over the next few weeks. What that means?
If you are familiar with the concept of Owned, Earned and Paid Media you understand that Google Pay-Per-Click (PPC) can play a colossal role for your Social Media seeding campaign. But just how much is too much? I thought it would be interesting to share with you a study from Wordstream.com which shows the most [...]
In February 2011 Facebook announced the site is launching a major change to design and functionality for its over 2 million ‘Facebook Pages’ on March 10th 2011, the change will be mandatory for all pages. This will impact over 5.4 billion fans of multiple pages. The new look for business pages is currently available for [...]
For sometime I’ve been planning to write a comprehensive post about use of Webmaster tools. Webmaster tools is far the most underutilised tool on your web marketing arsenal. Webmaster tools is not just essential for your SEO strategy but it can also be very very handy for your Web analysis and pre-strategy plan. A smart [...]
