In the online marketing world, a lot of time and resources are spent buying media, tracking campaigns, working on SEO, installing and customizing Web analytics software to properly track all online marketing activities. However one of most important steps is most of the time forgotten – Landing pages. This “little” detail may be the main [...]
Marketing Mag has released their 2010 Media Survival Guide. I received the edition some weeks ago and it’s packed full with nine sections of marketing goodness, industry comment from association heads and experts in their fields, comprehensive case studies from brands such as Google, Peroni, Budweiser and MySpace, along with articles on varied subjects like [...]
Used to appear on news from around the world by providing innovative solutions for the web and it consistently impressive financial statements, Google saw its his name appear negatively on news last week. Last week, French judicial authorities ordered the U.S. giant to pay a fine of 300 thousand euros per scan and make available [...]
It seems that there are no limits for the Black Eye Peas when it comes to Social Media. The social media explosion started when a happy boy in an Apple Store, and various bizarre versions started to pop up. On September 2009, 172 communication students at the University of Quebec at Montreal videotaped a lip [...]
Guest Post by Danny Sullivan Lucio’s Ribeiro note: It is a privilege to have Danny Sullivan guest posting to Marketing Easy. For those who don’t know Danny Sulivan is probably the number one SEO professional in the world. He writes and edits Search Engine Land. When we swapped emails, I suggested he wrote about Basics [...]
