One of the most common questions, Jeff and myself are asked at  Internet Marketing Academy seminars is about the importance of being listed in DMOZ, Yahoo Directory and BOTW.

My personal view is,

Yes for Yahoo Directories and yes for BOTW

No for DMOZ – screw you Dmoz. – You can try, but it’s set and forget. They won’t came back to you or list your business in at least a year’s time.

The main point is are they still valid to help your SEO efforts? Are they considered by Google and other Search Engines?

Yes, they are seen differently from the other crap directories. These ones are still in the good books with the Googles of the world, as you can see in  the video below.

The most important thing, please don’t forget, if you decide to pay for the listing in one of the directories remember to be careful and pick the right categories and use the right description about your business.

Don’t use  keywords that will help you to rank better but keywords that will help you convert better on the search engines.

One example we use in the seminar:

You are a tourism agent and need to decide whether to use the keywords “tour” and “travel” .

At the begin they seem to be the same, as a matter of fact the number of searches on travel is way bigger than tour.

However, we found that users searching for the keyword “travel” are generally still very early in their research and far from making a decision – they’re still trying to decide where to go. However, those searching on the keyword “tour” were much further into the buying cycle and much closer to making a decision.

Thanks Google

Best
Lucio Ribeiro

If you are in Australia, type “best online agency in melbourne” on Google.

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Described by Wall Street Journal and Times Magazine one of the most powerful men in the World, Eric Schmidt is not just Google’s CEO (since 2001) and Apple’s board member, but also USA President’s adviser.

Eric Schmidt’s talks to CNBC’s Bill Griffeth clarifying the buzz around Google taking over Twitter and answers interesting questions as:

- Insight on the economic downturn – How does becoming green makes Google more profitable?

- The future of communications systems and mobile advertising,

- Is Google buying Twitter?

- Neither Co-Founders Page & Brin, and Erik were given bonuses

- All forms of Advertising will be affected by financial boom.

What’s your opinion?

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I’m on Marketing,

however to be honest I’m on the sales business.

I’m contacted and hired for clients who want to work on their online marketing to sell more, to be remembered more or to be spoken more.

My role is to find them the right place online, the right strategy and the correct execution.

Sometimes is hard, sometimes clients try to push to something they don’t really need, or something they want to do just because everyone else is doing.

Few months ago I read Seth Godin

George Clooney is a movie star. He looks like one. He makes tens of millions of dollars a year, hangs out at Cannes and has starlets falling at his feet.

Danny Devito is exactly five feet tall. He was perfectly cast as the Penguin.

Can you imagine the career advice Danny got? The well-meaning people who explained to him (as if he didn’t know) that he didn’t really look like George Clooney?

That perhaps, maybe, he should consider a job as a personal trainer or short order cook…

The math, however, tells us something different.

(number of people resembling George Clooney)/(jobs for people resembling George Clooney)

is a much bigger number than the ratio available to Danny.

For the math challenged: Because everyone in Hollywood is trying to be George, there are a lot more opportunities for the few Dannys willing to show up.

Invest in Danny. The edges usually pay off.

So before embark on Web2.0 with your clients/users make sure they understand web 1.0

Cheers

Lucio Ribeiro

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