Remember Casey Nestat?

He did, in February, this excellent short on Chatroulette that became the official explanation of what is the site.

Casey has now published his new video in the same style as the previous video sums up the controversy about Facebook’s privacy.

The very title says: a movie for anyone who is the “blue social network” – Facebook.

A Movie for Anyone On FaceBook from Casey Neistat on Vimeo.

Related posts:

1. Is ChatRoulette worth the time? ChatRoulette ChatRoulette could cause a lot of controversy and be...
2. Facebook users not taking advantage of privacy controls. A Facebook glitch points up more security problems on the...
3. Facebook sends more traffic to broadcast sites than to newspaper sites Although Facebook does send more traffic to News and...

Related posts brought to you by Yet Another Related Posts Plugin.

I wrote  many posts about the power of LinkedIn for Social Media Strategies and business.

Everytime I’m speaking on an Internet Marketing Seminar or teaching Social Media Classes I always listen to the same question:

“I’ve got limited time to invest in social media, but there seem to be a million sites out there. How do I know which one is worth my time? If I only have time for one, which one should it be?”

Generally I try to explain that all tools available should fit into your strategy and your level of commitment – either time or content production- and I then explain how I use my various online presence and my expectation with each one of them.

However every single time I end up talking about LinkedIn and my fixation with this tool.

What is Linkedin?

LinkedIn is a website that allows professional network with over 70 million members globally.

LinkedIn is one of those sites that tends to get brushed aside in the sexy, shiny world of social media. It’s not flashy, we rarely hear buzz about billion dollar valuations and you don’t get a billion email reminders to visit because your contacts on LinkedIn are not encouraged to write on your wall, send zombies after you or take lengthy and inane quizzes.

What are LinkedIn Features?

Linkedin has many handy features but one I like to use most are their groups. A powerful networking strategie along with seeding content strategy.

LinkedIn Groups allow you to:

* Quickly discover the most popular discussions in your professional groups.
* Have an active part in determining the top discussions by liking and commenting.
* Follow the most influential people in your groups by checking the Top Influencers board or clicking their profile image to see all their group activity.
* See both member-generated discussions and news in one setting.
* Easily browse previews of the last three comments in a discussion.
* Find interesting discussions by seeing who liked a discussion and how many people commented.

LinkedIn has now rolled out few changes to their groups making it more social and more engaging.

Watch the video below.

Related posts:

1. Social Media Execution a lesson from Black Eye Peas It seems that there are no limits for the...
2. Social Media Resistance – Breaking the Shell There are way too many articles about Social media benefits,...
3. Social Media Club Meets Social Media Bloggers Experts After 2 months, we are back with the 3rd session...

Related posts brought to you by Yet Another Related Posts Plugin.

A Facebook glitch points up more security problems on the social networking site, while a new survey shows some people (your staff, maybe?) don’t take advantage of basic privacy controls.

Facebook’s already-hurting reputation for privacy took another hit last Wednesday (5th May 2010) when the Internet’s biggest hangout had to disable its live chat facility for a few hours because a security flaw allowed users to spy on their friends’ personal information. With just a few clicks users could exploit the site’s privacy features – which actually are intended to protect users – to spy on friends’ personal chat messages and see pending “friend” and other requests.

The security breach worked via an option in the privacy settings that lets people preview their profiles as they would appear to friends. TechCrunch first reported the breach, you can watch the video here.

The news of Facebook’s latest security glitch comes as a Consumer Reports survey suggests that almost a quarter of the site’s users aren’t even trying to protect their data.

The study found that 23 percent of users were either unaware of the site’s privacy protection offerings – or had chosen to disable the protections. What’s more, users were engaging in risky behavior online – behavior that could leave them (and possibly the companies they work for) vulnerable to hackers and worse.

More than two in five users (42 percent) confessed they’d left their full date of birth visible to others, while just over a quarter (26 percent) of adult users had posted the full names of their children, complete with photos and descriptions. Seven percent posted their full street address, and three percent revealed when they were away from home.

More on inc.com

Cheers

Lucio Ribeiro

Related posts:

1. Facebook ads. Effective? Yes if you have lots of fans. Nielsen and Facebook should discuss today at Ad: Tech...
2. Facebook sends more traffic to broadcast sites than to newspaper sites Although Facebook does send more traffic to News and...
3. 2 Million More Australians Go Social in 2009 We all know social media is on the rise, but...

Related posts brought to you by Yet Another Related Posts Plugin.

While everyone is losing time talking about the changes of Google’s visual and it’s new icons there’s a real change rolling out from Google that has a much higher impact for Web marketers.

The company has just announced they’re opening a full App Gallery for Google Analytics.

Google Application Gallery

This gallery contains applications that extend Google Analytics in new and exciting ways.

They are solutions that help analysts, marketers, IT teams, and executives get more out of Google Analytics
(if you are part of the ones that believes that Analytics=Visits stop reading here).

Apps are available in 12 categories, including business intelligence, campaign management, content, data collection, e-commerce, email marketing, mobile marketing, phone tracking, reporting tools, SEO, site auditing, and widgets and gadgets.

According to Mashable website – Coming Soon Google Analytics will release a new set of Analytics reports for Adwords.

Related posts:

1. Who Else Wants a Higher ROI? In the online marketing world, a lot of time and...
2. Marketing Magazine Special Edition Marketing Mag has released their 2010 Media Survival Guide. I...
3. Social Media Resistance – Breaking the Shell There are way too many articles about Social media benefits,...

Related posts brought to you by Yet Another Related Posts Plugin.

Let me start with a statement. I wish I had come up with Twitter concept and I wish I could have the U$100 million in investments available for my businesses.

However everytime I see Twitter as a business I ask myself What’s wrong with you Twitter people?

Twitter is not the new kid on the block anymore. Data from Twiter usage is coming from bad to worse and the brand percepetion of Twitter is not helping at all.

Third Annual Survey of Top Marketing Trends by Anderson Analytics and The Marketing Executives Networking Group (MENG)

73% of Twitter accounts have tweeted fewer than 10 times according to a new report from Barracuda Networks, a Web security company.

As of December 2009, only 21% of Twitter account holders were what Barracuda defines as “true users,” meaning someone who has at least 10 followers, follows at least 10 people and has tweeted at least 10 times.

Wired 40

In 2000, Wired published the Wired 40 — 40 companies that they said were engineering the new economy.

“A future of unprecedented growth lies ahead”.

Well, let’s pretend that we took their advice and invested $10,000 of our cash into those 40 companies. Where would we be now?

This is an exercise by Wired magazine…..

That $10,000 worth of stock in 2000 would carry a value of just $6,870.29 today. (There are some variables here — in some cases, we assumed you had sold your stock in, say, Enron, on the last day of trading, which is unlikely. This combines both worst- and best-case scenarios.) Think we stink as stock pickers? We’re not the only ones. The Nasdaq is valued at less than half of what it was in March 2000, when the dotcom crash began.

Big picture is good, but reality bites soon or later. The question is simple. How the $100million ill return?

Lucio Ribeiro

Related posts:

1. Marketing Magazine Special Edition Marketing Mag has released their 2010 Media Survival Guide. I...
2. Social Media Execution a lesson from Black Eye Peas It seems that there are no limits for the...
3. Things to do Before ad:tech Sydney 2010 Things to do Before ad:tech Sydney 2010 As my part...

Related posts brought to you by Yet Another Related Posts Plugin.

Things to do Before ad:tech Sydney 2010

As my part of being Social Media Manager for ad:tech, I want to help my readers get the most out of the event. So I’m providing you with some tips to prepare yourself before attending.

There are many things you should do before attending ad:tech if you want to be prepared and make the most of the conference.

I’ve broken them down into three main categories for you: research, connect, and plan.

Research for ad:tech Sydney 2010

The very first thing you need to do is research.

You need to have a look through http://www.ad-tech.com/sydney/adtech_sydney.aspx to make sure you know the dates (16^th and 17^th of March), and have a look through the schedule to see which presentations you want to attend (I strongly suggest to attend Jeff’s-Cadbury case).

If you haven’t already had a look, you’ll see there’s always three different presentations running at the one time, so take note of the ones that interest you the most.

You should also have a look through the sponsors, exhibitors and speakers at the event. Have a look through some of their websites to see what you know about them, if they’d be of any value to you – i.e. a prospective client, or a coonection to a prospective client.

It will also be very beneficial for you to have an idea of who is going to ad:tech Sydney, and what they do.

And to do this you can use the hashtag I mentioned last week #ATSYD to search and you’ll be able to see many names – well Twitter accounts – of people attending or you can just head to the list on ad:tech Sydney Twitter list.

Then you can look through them to see if any of them could be beneficial for you to know or just to talk to at the conference. It’s always nice to know something about the person before you meet them, and they might be very impressed or flattered that you know just one thing about who they are or what they do because you’ve taken your time to read their blog or visit their website.

Similarly, I’d also recommend reading up on as much industry news as you can, the more you know about the latest digital marketing and advertising news, the more impressive you’ll sound when you’re networking at the event.

Connect

Connect or die.

Once you’ve found the people you think will be the best people for you to meet and talk to at the conference, start connecting with them through social media now.

A simple tweet to say hi breaks the ice a bit and you get to introduce yourself before meeting them. This means when you do meet them at the conference, they will probably have looked through your website/blog to find out who you are.

Another great way of making a small connection with someone influential in the industry if you’re not game enough to tweet (or e-mail, Facebook them etc.) is to leave a comment on their blog.

People will always read people’s comments on their own blog as they want to see what feedback and discussion they’re receiving.

If you leave a comment to engage in conversation with them, discussing their blog posting they’ll probably reply to you and you will already have started that connection. Then once at ad:tech, you’ll be able to tell them you’re the person who was having a discussion with them via comments on their blog. They will be very impressed by this – assuming you’ve posted intelligence comments with valid points on their blog – and you’ll receive a great first impression from them.

Plan

Plan

Think about how you want people to remember you. Think about and plan a little introduction speech, so when you meet people instead of introducing yourself in a monotonous boring way, think of something interesting you can say about yourself. This will help people remember who you are, instead of you becoming just a face of one of the many hundreds or thousands of people they meet over the course of the event.

Also plan what types of conversations you want to be having. This means you won’t be talking to someone and after the introductions have nothing to say, making it awkward for both of you. This is why you need to research as I mentioned earlier. It will give you ideas of good conversational topics you can raise with people.

You also need to make sure your business cards, website, and resume are up-to-date. The last thing you want to do is get there and realise you have out-dated, amateur looking business cards that you feel ashamed to be giving out. Remember, people will judge you on your business cards, because apart from anything you may have just said to them in the few minutes you’ve been talking to them, they have nothing else to judge you on yet – and we all know how important first impressions are.

Also think of technical issues that you may forget about later. i.e make sure you have extra batteries or power supplies for your laptop, remember to bring your phone and laptop charger. All the little things that are essential, but you may forget you need to write a list or pack them early.

Doing each of these three steps: researching, connecting and planning will give you the competitive edge.

People will remember you, you’ll create far more meaningful and powerful contacts, and you’ll get the most out of the conference.

Hope to see you there

Lucio

on Twitter

on Facebook

on everything else.

Related posts:

1. ad:tech Sydney 2010 What are the advantages? Is there still value of attending conferences in today’s...
2. Social Media Resistance – Breaking the Shell There are way too many articles about Social media benefits,...
3. False Reviews? It can cost you more than SEO damages. Since my last post about business and google Maps, I...

Related posts brought to you by Yet Another Related Posts Plugin.

Although Facebook does send more traffic to News and Media sites than Google News, an analysis by Hitwise’s Heather Hopkins reveals that these two sites send traffic to very different kinds of news websites.

Facebook users seem to prefer broadcast media sites, while Google News sends its traffic over to newspaper websites.

After examining the top 10 News and Media websites visited after Facebook and Google News last week, the data shows that Google News sends most of its users to newspapers such as The New York Times and The Wall Street Journal, and Facebook sends most of its traffic to broadcast news websites, like The Weather Channel and CNN.com.

This suggests that social networks are an important source of traffic, but they may be even more important to broadcast news sites than to newspapers.

The broadcast media may also be benefiting from a boost in their audience thanks to Facebook.

Google News still takes the top spot in sending readers to newspaper websites.

Last week, The Wall Street Journal received 10.37% of its US visits from Google News, while it only received 1.41% of its visits from Facebook.

The New York Times also received more visits from Google News than Facebook, with 5.21% and 2.96% of visits respectively.

Source: editorsweblog

Related posts:

1. The Future of Search. Have you ever wondered what’s the future of Online Search?...
2. Understanding Why You Need SEO Guest Post by Danny Sullivan Lucio’s Ribeiro note: It...
3. Social Media Resistance – Breaking the Shell There are way too many articles about Social media benefits,...

Related posts brought to you by Yet Another Related Posts Plugin.