Business

The Tale of the brand Manager at the Digital Shop

A Brand Manager walked into a  shop and was looking at the stuff in the store.

While he was there another customer walked in and said to the shopkeeper, “I’ll have that digital shop please”.

Digital Shop Social Media Agency or Social Media Consultant

Can I have that Digital Shop please?

The shopkeeper nodded, went over and gave him a full digital shop. He wrote a contract, gave to the lawyers, and then handed it to the customer, saying, “That’ll be A$5000″. The customer paid and walked out with his digital shop.

Startled, the Brand Manager went over to the shopkeeper and said, “That was a very expensive digital shop. Most of them are only a few hundred dollars. Why did that one cost SO much?”  The shopkeeper answered, “Ah, that agency can do Facebook updates very fast, very cool Flash Websites, funny tweets, well worth the money.”

The tourist looked at the agency in the far corner. “That one’s even more expensive – $10,000! What does it do?”
-” Oh, that one’s a Social Media dedicated agency; they can manage your Social Media strategy, Risk Mitigation, Customer Service integration to Social communication – it can even save you from an online crisis. All the really useful stuff,” said the shopkeeper.

The Brand Manager looked around for a little longer and saw a third agency in another corner. The price tag around his neck read $50,000. He gasped to the shopkeeper, “That one costs more than all the others put together! What on earth does he do?”

The shopkeeper shrugged and said, “Well, to tell you the truth, I haven’t actually seen him do anything, but he says he’s a Social Media consultant.”

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Lucio Dias Ribeiro
Lucio Ribeiro is The Online Circle's web strategist.

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One Response to “The Tale of the brand Manager at the Digital Shop”

  1. After I initially commented I seem to have clicked on the -Notify me when new comments are added- checkbox and now whenever a comment is added I receive four emails with the exact same comment. There has to be an easy method you can remove me from that service? Kudos!

    Posted by online marketing consultant service | April 7, 2012, 8:15 am

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