I wrote many posts about the power of LinkedIn for Social Media Strategies and business.
Everytime I’m speaking on an Internet Marketing Seminar or teaching Social Media Classes I always listen to the same question:
“I’ve got limited time to invest in social media, but there seem to be a million sites out there. How do I know which one is worth my time? If I only have time for one, which one should it be?”
Generally I try to explain that all tools available should fit into your strategy and your level of commitment – either time or content production- and I then explain how I use my various online presence and my expectation with each one of them.
However every single time I end up talking about LinkedIn and my fixation with this tool.
What is Linkedin?
LinkedIn is a website that allows professional network with over 70 million members globally.
LinkedIn is one of those sites that tends to get brushed aside in the sexy, shiny world of social media. It’s not flashy, we rarely hear buzz about billion dollar valuations and you don’t get a billion email reminders to visit because your contacts on LinkedIn are not encouraged to write on your wall, send zombies after you or take lengthy and inane quizzes.
What are LinkedIn Features?
Linkedin has many handy features but one I like to use most are their groups. A powerful networking strategie along with seeding content strategy.
LinkedIn Groups allow you to:
* Quickly discover the most popular discussions in your professional groups.
* Have an active part in determining the top discussions by liking and commenting.
* Follow the most influential people in your groups by checking the Top Influencers board or clicking their profile image to see all their group activity.
* See both member-generated discussions and news in one setting.
* Easily browse previews of the last three comments in a discussion.
* Find interesting discussions by seeing who liked a discussion and how many people commented.
LinkedIn has now rolled out few changes to their groups making it more social and more engaging.
Watch the video below.
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