A popular discussion in the office today has been around Twitter’s new interface design and its move to attract a wider audience.
Twitter yesterday released a new page design that incorporate a friendlier user interface, which offers more opportunities for brands to promote themselves. The new Twitter design offers brands the capabilities for a cleaner and more emotive look and feel, with the potential to appeal to an audience previously intimidated by the Twitter format.
The major layout changes for all users – now consistent across web and mobile – include moving the timeline to the right hand side of the page, and allowing media to be displayed within tweets, rather than confined to an often messy URL and then redirecting users from the timeline.
The new look standard Twitter page for The Online Circle client Cadbury Dairy Milk Australia
At first look for brands, the most useful changes seem to be in the ability to promote rich media tweets to the top of the timeline and take advantage of an increased header presenting a banner-style space. The addition of rich media within the tweets, especially the promoted tweet which will fully display the content, allow for a better display of brand personality and presence. Interesting to note, this brings Twitter more in line with current offerings of Facebook and Google+.
The new look branded Twitter page, for 1 of 21 partners involved in the launch: Coca-Cola.
The new features for brand pages were released in partnership with 21 brands including Coke and Disney. Twitter state “We will slowly roll out enhanced profile pages to a wider audience of brands in the coming months”. At this stage the changes seem to be only available randomly once the application is downloaded, even with logging in and out.
More info about the changes to the interface:
Twitter services are now arranged intuitively across 4 sections: Home, Connect, Discover, and You. Home is simple and similar to the original design. Connect makes follows, mentions, retweets and favourites more accessible. Discover is a new customised section that ‘learns’ about users search habits: collating content of potential interest to users under hashtag search terms used prior. You is the new profile page, that more clearly displays lists, favourites, follows, interests and rich media.
We’ll keep you updated with further opportunities for brands. For now, download the app (iOS or Android) for your new Twitter, and read more about the standard changes: http://fly.twitter.com/#
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