I’ve just finished the book Growing Up Digital: The Rise of the Net Generation” by Don Tapscott.
The book is an examination of the first generation to be bathed in bits since birth. These 88 million children of the baby boomers in the U.S and Canada are combining demographic muscle and digital mastery to become a force for social transformation.
There is no issue more important to parents, teachers, policy makers, marketers and social activists than understanding this new generation, because of their access to the digital media and the way they learn, work, think, shop and create.Growing Up digital website has granted a place on my favorites.
Cheers
Lucio Dias Ribeiro
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hmm interesting book. may be I should read more about your blog : )
Hi Proson,
thanks for your comment, It’s a great book, and after read it becomes easier to understand some different customer behaviour.
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Cheers
Lucio