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What Movies are generating the Most Buzz Online in Australia?


(Source: -Values represent percentage of conversation in regards to all Movies featured)

With the school holidays fast approaching, I was curious to see what movies were generating the most online buzz. Looking at upcoming movies, the “Green Lantern” due for release on the 4th of August has generated the highest percentage of buzz with 30% of all conversations.  “Cars 2” released yesterday, 23rd of June was the next most talked about feature movie with over a 20% share of conversation.

Due to the popularity of the Green Lantern comics, the movie has been eagerly anticipated by the comic’s fanatical fans, and fans of the past feature film adaptations of Marvels comics. The eagerness of some was shown through a number of online mentions suggesting fans were monitoring popular torrent websites awaiting a leaked or illegally videoed version of the film to become available for download.  With the original “Cars” movie raking in almost half a billion dollars worldwide, there was guaranteed to be a large amount of conversations around the sequel.

With the massive success of their originals and prior sequels, movies such as, Harry Potter and Twilight have accumulated an almost cult following of fans. Although popular in its own right, the Transformers movies has not developed as big or as passionate fan base of that of Harry Potter and Twilight. The film’s buzz has being generated primarily by its pending release and recent articles suggesting that Steven Spielberg was the initiator of the firing of Megan Fox from this sequel.  “Harry Potter and the Deathly Hallows: Part 2” and “The Twilight Saga: Breaking Dawn” were almost guaranteed to be the subject of buzz well before their releases, with passionate fans building up expectations as soon as future movies were announced.

Even though not scheduled for release until the 2nd half of 2012, the sequel to “The Dark Knight” , “The Dark Knight Rises” is already generating more buzz than that of many movies due to be released in the coming months.  Although still in production, the social media campaigns have already begun for the new Batman movie, with a number of gorilla type marketing activities having already been conducted. Much like the sequels to “Cars”, “Transformers”, “Harry Potter” and “Twilight”, the buzz surrounding the The Dark Knight Rises is likely to be constant well before its actual release, peaking in the weeks prior to its final release.

Movies due to be released around the end of 2011 and early 2012 (with the exception of Breaking Dawn and The Dark Knight Rises) are generating a minimal amount of buzz at the moment, but that can be expected to increase as their release dates near.

See you at the Movies!!!


Lucio Ribeiro is Online Circle Digital’s lead strategist. You can find him at @lucio_ribeiro, or

2 Responses to “What Movies are generating the Most Buzz Online in Australia?”

  1. Hi Michael

    As a movie marketing enthusiast, I couldn’t help noticing the force of Warner Brothers internet marketing people master the antecipation of this film as they did with The Dark Knight. These guys are great, they’ve took viral campaigns to a whole new level.

    It worths reading more about it (like in ). I wonder what’s on their minds for this next Batman :)


    Posted by Raf | June 24, 2011, 2:23 am

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