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What’s the average for Likes and Comments for Facebook Pages?

Probably one of the most common tactical questions I’ve got asked when giving presentation  is what’s the average/benchmarking for numbers of Likes and Comments for Facebook Pages?

Growing a base of Facebook fans is often a major objective for social media marketers (check our breakdown of Media approach ).

As fan bases grow, the danger increases that the larger community will be less close-knit and engaged than before. Link-sharing solutions provider Visibli analysed Facebook pages with at least 100,000 “likes” and found that for brands and media organizations, pages with more fans received fewer “likes” on each individual post. Engagement went down as the number of people involved went up.

Although numbers can vary depending on a series of facts (engagement history, industry segment, identity, season, etc) below you can find the average number of “likes” and comments per post (considering pages with more than 100k fans).

Average of likes and comments for Facebook

Average of likes and comments for Facebook

Hope it helps


Lucio Ribeiro


Lucio Ribeiro is Online Circle Digital’s lead strategist. You can find him at @lucio_ribeiro, or

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