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Yes, Online Marketing costs are increasing (talking CPC).
You can stop and whinge all you want or you can move and learn.
Knowledge trumps rising costs in search. Online Marketers who are devoted to understanding their analytics and have the discipline to keep learning will continue to see positive returns from their search investment, rising more and more their ROI
Find other avenues to delivery more reliable, contextual, and relevant value to your users
Cheers
Lucio Dias Ribeiro
