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Watching GrueTransfer yesterday, they closed the show with the worst ad ever (below).
I don’t think this is the worst Ad ever. Aesthetically can be horrendous however it has its place.

“The beauty of the internet is that no one is a minority. Everyone has a voice.”

There are business just for everyone who is ready to do business and has the courage of doing what is right for their target market using creativity.

Let me tell a quick story.

“Paddi Lund… he’s a dentist in Brisbane that shocked the dental world by firing his clients… he then halved his client base and doubled his profits and works half the time. You see, dentists have the second highest suicide rate of any profession. And one day paddi was going to work depressed as hell, and got to thinking… What do I hate about my business. The answer was most of his clients, the sterile environment… the whole drill, fill and bill process.

So he broke his clients into A, B and C clients. “A” clients loved what he did, paid on time and told their friends. C clients always complained, turned up late and bitched about his fees. So he wrote to all the C clients and told them to find another dentist. He then LOCKED his doors and put a sign up saying… if you’re a client, ring the bell we’ll let you in. If you’re not a client there’s a dentist up the road.

He then took an axe to his business and put in an oven and a cappucino machine.

Now here’s the best bit… The only way you could become a client of Paddis was someone had to REFER you. IN fact the referral bit was a condition of doing business with him”.

You can read more about him here

Please watch one of the videos and let me know are Fred and Sharon that bad?

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